Paid Acquisition Lead Milton Keynes, England
Job description
Because of exciting new plans in the works for 2023 Homebase are recruiting across multiple teams, including our commercial team! As such we're seeking a Paid Acquisition Lead to join us on a permanent basis as soon as possible!
Working hours: 35 hours per week, Monday - Friday.
Location: We operate a hybrid working policy which means you will be based out of our Milton Keynes Store Support Centre and you decide with your manager and team what works best for you and the role you do! If that means working from home, then work from home. If you prefer to work in an office, store, or distribution center, then you're welcome to work from there. All we ask is that if your manager or team needs you, you are available to come into Milton Keynes for meetings, check-ins, collaboration, and some fun. This may be more regularly during some of our busier, peak periods (up to 4 days per week on occasion, but you can expect to work from the office 1 to 2 days per week regularly).
The role
This role will lead and execute the company’s paid media investment for a large UK Home & Garden Retailer, across all paid media channels.
What will you be doing?
- Manage bids, budgets, audiences, and all targeting settings
- Plan and analyse A/B tests on all aspects of campaigns, such as audiences, creative, and bids
- Report back on test results to fuel further tests and provide insights to other parts of the business
- Management of optimisation between PPC vs SEO performance required in conjunction with media agency
- Diligently monitor the performance and continuously optimize in order to grow sales while achieving efficiency goals
- Provide insights to help the full marketing team improve efforts, including messages that drive engagement and sales, the impact of promotions, and similar analysis
What you need to be successful:
- Our ideal candidate thrives in a fast-paced, constantly evolving work environment. You are a quick thinker who is comfortable making decisions based on data and your extensive experience in the field of paid media, with a passion for marrying consumer insights and business goals with great creative and growth tactics.
- You will be detail-oriented, analytical, strategic, creative, customer-centric, comfortable working in a fast-paced environment, and quick to adapt to change.
- You will have sound experience in developing and executing compelling media strategies alongside our Media Agency. You will manage and nurture the relationship with our media agency.
- An Interest in product development and trends
- Analytical profile – knowledgeable of Excel , GA and Data Studio, used to working with large sets of data and transfer results and recommendations swiftly.
- Proven track record of successful Paid Search execution, management and optimization
- Ability to prioritise and juggle multiple project simultaneously
- Strong understanding of digital media planning and execution and on top of Paid Search trends.
- Experience in a Paid Search role on media agency side or client side within role-relevant industries (DIY, Fashion, FMCG, preferably).
What can we offer you in return?
Making your pay go further:
- 20% team member discount for Homebase and Bathstore when shopping in-store and online, available from your very first day with us
- We’ll give you the opportunity to enhance your pay through our fantastic, discretionary bonus plan
- Our Hapi To Be Home wellbeing portal helps you save money on everything from your weekly food shop to a fun night out with friends and family
- Holiday starting from 24 days plus bank holidays, rising with service
Saving for your future and giving back to local communities
- Homebase Personal Pension Plan (with Life Assurance cover)
- An opportunity to get involved in fundraising events, helping to raise money for our charity partner, Macmillan Cancer Support to fund home-related grants. These grants help keep those most in need safe and comfortable in their homes
- Our Payroll Giving Scheme makes it easy for you to make a regular donation to any registered charity close to your heart
Always growing together
- We'll offer you learning and development opportunities to give you the tools to do your job and there is also the opportunity to earn recognised qualifications from City and Guilds and to gain apprenticeship qualifications to enhance/develop you in your role or career with us
- Our monthly Lunch and Learn sessions will help you grow with talks from external and internal speakers
Sounds like a team you’d like to be part of? Click 'Apply’ now – we’d love to meet you!
