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Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Reporting directly to the EMEA Enterprise & Field Marketing VP and dotted line into the Global Enterprise & Field Marketing Operations VP, this is a critical role to accelerate our ability to scale and drive growth.

• Bi-directional communication between EFM Operations and EMEA Field Marketing teams. Represent EMEA as part of the EFM Operations leadership team. Represent EFM Operations as part of the EMEA Field Marketing team.

• Best practice sharing and adoption both internal best practices and 3rd party best practices. Leverage best practices to improve productivity of EMEA marketing team and ROI on OPEX spend.

• Drive local rollout of planning & budgeting process - coordination of regional planning, drive alignment meetings with sales and tele-marketing, manage regional budget and follow procurement protocols, manages budget transfers

• Drive alignment between marketing, tele-marketing and Sales – maintain cadence and drive SLAs between marketing & tele-marketing functions, provide input into waterfall model, provide input into lead/demand unit scoring thresholds, identify factors that maybe impacting local pipeline results

• Act as local representative of data team - participate in global governance council, follow compliance procedures & processes, provide input into segmentation planning

• Provide local needs in technology roadmap development - champion local tech investments to ensure alignment with established roadmap, assist in driving technology awareness and adoption within regions

• Be the local focal point for regional dashboarding and reporting needs - ensure local measurement requirements are built into dashboards, conduct adhoc regional reporting and analysis, drive up utilization of (source of truth) dashboards, build business review slides articulating insights and actions

• Provide regional insights for business process improvement - provide regional insights and recommendations for global business process improvement initiatives, champion process improvement locally to optimize collaboration, predictability and visibility of each initiative

To be successful in this role you have:

• BA/BS in Marketing, Business, or related field

• 15+ years of experience in B2B Marketing functions

• Global marketing experience with depth of experience in EMEA, ideally a breadth of functional marketing experience

• Provide regional insights and recommendations for global business process improvement initiatives

• Champion process improvement locally to optimize collaboration, predictability and visibility of each initiative

• Demonstrated experience working with across marketing functions, collaboratively with sales and sales operations.

• In-depth understanding of (data warehousing), predictive data models, marketing funnel, business intelligence, and lead management processes and technologies.

• Depth of experience using Microsoft Excel (pivot tables, v-lookups and more). Understanding and experience of Allocadia, Tableau and Powerpoint are required. Experience with other productivity tools such as SmartSheets, marketing automation platforms (Marketo) and CRM (Dynamics CRM) and PowerBI solutions is preferred.

• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.

• Applies initiative and independent judgment to resolve non-routine problems.

• A passion for data and analysis, with a curiosity to get to the root of a problem and solve it.

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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