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About Blue Chip

Blue Chip Marketing Worldwide is an independent, fully integrated, global marketing company that supports healthcare, retail, and CPG brands achieve remarkable business results across shopper and brand marketing. We create and execute integrated marketing communications ideas and solutions.

We exist to give incredible people the opportunity to make a difference.

Core Values

• Collaborative
• Genuine
• Kind & Compassionate
• Pride of Ownership & Accountability

Job Summary

As a Senior Biddable Media Specialist, you will be responsible for executing programmatic campaigns from initial briefing stage through campaign setup, maintenance, optimization, and final reporting. This position will work on paid social and other biddable media channels but will have a primary focus on programmatic media buying.

In partnership with the Programmatic Manager you will ensure the health of accounts, spending budgets in full, while meeting or exceeding client KPIs. You should have a foundational understanding of campaign management and optimization strategy (bid management, tactics, data, and analysis) while working in partnership with ad operations, project management, digital strategists, and analytics teams.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

• 
  Demonstrate the mission, vision, values, and culture principles of BC Worldwide.
• Work in partnership with the programmatic manager to facilitate campaign launches, track pacing, optimize and ensure flawless execution across programmatic activations.
• Support the development of new presentations, recommendations, and buys.
• Serve as a developing/growing subject matter expert in programmatic media buying
• Show a progressive ability to extract and deliver insightful findings for optimization purposes and client reports
• Support the programmatic manager in processing large datasets to analyze audience segmentation, supply path optimizations, and diagnose campaign performance.
• Follow biddable media team requirements for naming conventions, spending, and communication processes.
• Continually evaluate programmatic strategies on perspective accounts, identifying testing and account growth opportunities
• Understand client briefs and objectives, collaborate with programmatic manager to make partner and platform recommendations.
• Under the guidance of the programmatic manager, set-up and manage campaigns in Demand-side platform (DSPs); preferred experience in The Trade Desk
• Partner with the ad operations and analytics teams for all tagging, tracking, and reporting requirements
• Analyze verification data to improve the quality of impressions purchased.
• Proactively monitor campaign activity for delivery, ad quality and performance report findings and make recommendations for action to the Programmatic Manager/Team.
• Responsible for maintaining up to date weekly time tracking, per the Agency’s time tracking policy
• Flexible hours may be required to accommodate global clients
• Must be able to travel occasionally overnight and on weekends as needed.

BC Worldwide Qualities

To be successful, every BC Worldwide employee should possess the following qualities:

• Attitude & Commitment – you are a passionate, resourceful, and productive achiever that is a pleasure to be around
• Priority Setting – you define clear action steps and manage expectations of others
• Creative Thinking & Problem Solving – you recognize the relevancy of your ideas to the big picture, demonstrate original thinking and make an impact on your team
• Dependability – you are self-motivated to deliver the highest quality work, on time and budget
• Leadership Ability – you take initiative, motivate others, and assume accountability for your actions
• Communication – you use organized, constructive communication to facilitate great work

Education, Experience and Certifications

• Bachelor’s Degree from an accredited four-year college or university preferred
• Up to 2 years of experience in advertising/media agency
• Up to 2-years of experience in programmatic trading or a strong desire to learn and grow in the fast pace media industry
• Programmatic experience across display and mobile preferred, additional channels (audio, OOH, CTV) plus
• The Trade Desk DSP experience preferred.
• Strong analytical skills with the ability to make data-driven recommendations
• Experience with biddable media buying on social or other self-serve ad platforms a plus