media specialist Golden Valley, MN
Minnesota United FC
Full Time
Golden Valley, MN
56524 - 39804 USD ANNUAL Today
Job description
The Social Media Specialist is part of the Marketing & Communications department for Minnesota United FC (MNUFC), a sports business located in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.
Job Description:
The Social Media Specialist will take an active role in shaping Minnesota United's social media presence — from content planning and ideation, to tweet-slinging and analytics. They will assist the Director, Social Media in all things social, from high-level strategic initiatives to the day-to-day management of various platforms, including copywriting and content capture, as well as basic photo and video editing. An average day might consist of brainstorming weird TikTok ideas, capturing behind-the-scenes videos, checking in on our engagement rates and follower counts, then running The Feed during an MLS game.
Here’s what you’ll do:
- Serve as one of the primary voices behind Minnesota United's social media accounts, covering games, community events, and training sessions as assigned.
- Write and post engaging and timely social media copy.
- Be funny (without damaging the brand).
- Come up with ideas for cool stuff we can do on Facebook, Instagram, Twitter, TikTok, Snapchat, Threads and more. Engaging graphics, interesting videos, buzzworthy stunts, unsettling videos of our mascot; you name it.
- Use basic photo and video-editing tools to make timely videos for TikTok and Instagram Reels, as well as good memes. You know the ones.
- Ask players silly questions, record their answers, and post it on TikTok.
- Work the majority of MNUFC's first-team games, both home and away.
- Travel with the team, capturing both behind-the-scenes and in-game content.
- Help us stay on top of, and quickly capitalize on, the latest trends, hashtags, and Twitter alternatives.
- Assist in the planning, execution, and ongoing maintenance of our social media advertising campaigns.
- Sit in a room with a bunch of likeminded coworkers talking about weird stuff we can do on the internet.
- Build professional, respectful relationships with our players and coaches.
- Lurk in the Minnesota United fan Discord server.
You might be right for this role if you:
- Have run social for a brand or sports organization, ideally for 3-5 years.
- Possess a journalism, communications, or marketing degree.
- Have a proven track record of consistency, creativity, attention to detail, and strong editorial judgement.
- Want to spend a good portion of your waking moments thinking about soccer.
- Genuinely enjoy the social media grind.
- Are really, really good at coming up with cool ideas for social content.
- Could, in a pinch, tweet an entire game using only Taylor Swift lyrics and song titles.
- Have a knack for photography, design, videography or other creative disciplines that might come in handy for a role like this.
- Know when to post through it, and when to log off.
- Speak conversational Spanish.
- Want to take risks and push the limits. We're not the Steak-umm Twitter account, but they're on the mood board.
- Have mentally storyboarded a short horror film based on the Grimace Shake.
Company Profile:
MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, MN, and the team plays its home matches at Allianz Field in St. Paul, MN.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Minnesota United FC
www.mnufc.com
Golden Valley, MN
Chris Wright
Unknown / Non-Applicable
1 to 50 Employees
Company - Private
Sports & Recreation
2010
