media specialist London, England
Job description
How would you like to enter the exciting world of international education? Do you have knowledge, skills and a keen interest in digital marketing and paid media? You could be a perfect match for our latest vacancy.
We are looking for a PPC Paid Media Executive to join our talented Content Marketing department based in our HQ in London, working 2 days in our London Bridge office and 3 remotely. The department acts as an in-house marketing agency for the wider company, launching creative campaigns, publishing great content and generally helping to attract international students to the UK, USA and Canada. Not only is this a great opportunity to gain experience in high-quality marketing (but without the downsides of working in a big agency), it’s a wonderful way to meet and work alongside people from all over the world, and from all walks of life.
What will I be doing?
As the PPC Paid Media Executive, you will advise, implement and improve campaigns all around the world, driving both volume and quality of leads. You'll be responsible for launching various paid search and social campaigns across Google Ads, Instagram, Facebook, TikTok, Snapchat etc. to boost the recruitment effort.
You’ll receive mentoring from digital marketing experts, and gain valuable exposure to many other important aspects of a marketing team that’s currently going from strength to strength. On a typical day, you can expect to undertake the following duties:
Key responsibilities:
Implement and monitor paid search and social media campaigns for Kaplan International Pathways to achieve objectives in targeted leads and customer acquisition
Adjust paid campaigns to multiple geographic regions when needed
Continually optimise search campaigns in order to achieve the best results
Work with content and design teams to select, provide requirements and improvements for landing pages
Work with content and design colleagues to specify technical requirements of advertising design creative
Report and analyse results regularly by using different data sources (Google Analytics, Salesforce, advertising platforms, etc.) and presenting results in regular meetings with market managers
Build and maintain relationships with market managers
Collate and distribute information for internal reporting
What we’re looking for:
Essential:
Minimum 1 year PPC and Paid Social experience
Good understanding of digital marketing concepts
Experience of Google Ads and social media platforms eg. Meta Business Manager and TikTok Ads Manager
Outstanding attention to detail
Strong communication skills and ability to build relationships
Excellent organisational and project management skills
Good presentation skills
Positive attitude, flexible, can work collaboratively
Enthusiastic, energetic and creative, likes to bring ideas to the table
Interest in ongoing learning and desire for personal development
Fluency in written and spoken English; other languages are a plus
Desirable:
Knowledge of regional localised platforms eg. Line
Agency experience desirable
Benefits:
28 days annual leave*
24/7 confidential helpline providing counselling and other support services
Company pension contributions
Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
Medicash Health Cash Plan
- Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
To help you succeed, we’ll train you in our wide range of products and services so that you understand what you’re contributing to, and we’ll work with you to determine what additional training you need. Lastly, we will work hard to ensure that you are supported and guided so that you enjoy your job and achieve your potential.
Please apply with CV and covering letter detailing how you meet the requirements of the role by 19th July 2023.
At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If as a disabled applicant (as defined under the Equality Act 2010) you would like to request that your application is considered our Guaranteed Interview Scheme (GIS) please let us know using this form
As part of our commitment to safeguarding, successful candidates will be subject to an enhanced Disclosure and Barring Service check.
Applicants must be able to provide proof of eligibility to work in the UK.
For international students who have the rights to stay in the UK following graduation, we welcome application under the Graduate Route visa.
About Kaplan International Pathways
Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.
In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.
Up to £35,000 per annum
