media specialist Port Saint Lucie, FL
Job description
Please note:
This is not a remote opportunity. This position has the potential to be hybrid. Working in the office Monday through Thursday from 8:00 am – 5:00 pm EST and Friday 8:00 am-2:30 pm with the possibility of working remotely based on company needs. There will also be work outside of normal business hours.
Bug Bite Thing is targeting a start date of August 2023. For applicants that are not near Port Saint Lucie, Florida, 34986, please plan accordingly. No relocation assistance is offered currently.
Organizational mission and history:
Bug Bite Thing is a rapidly growing entrepreneurial company seeking intelligent, energetic, and forward-thinking individuals to join its outstanding team. As Seen on Shark Tank, Bug Bite Thing is a chemical-free solution that instantly alleviates the stinging, itching, and swelling caused by insect bites and stings. The reusable tool solely uses suction to remove insect saliva or venom from underneath the skin, making it safe for all ages. Bug Bite Thing is Amazon’s #1 selling product for insect bite relief, with over 75,000 reviews.
The company gained national recognition in October 2019 when Kelley Higney and her mother, Ellen McAlister, appeared on ABC’s hit show, ‘Shark Tank.’ All the Sharks were biting with offers to invest in the business, but it was Lori Greiner’s ‘Golden Ticket’ offer that secured the partnership. In 2022, the company established its Medical Advisory Board and partnership with Board Certified Pediatrician Dr. Mona Amin. Bug Bite Thing is the recipient of 32 prestigious awards, including Inc.’s 2022 Best in Business List in Consumer Products, Company of the Year in the Consumer Product Category by the 2022 Stevie Awards American Business Awards and Women in Business Awards, a winner of the Mom’s Choice Award and the National Parenting Center Seal of Approval. Based in Port St. Lucie, Florida, Bug Bite Thing is active in community organizations, including the St. Lucie County Economic Development Council, Girl Scouts of Southeast Florida and Boys & Girls Clubs of St. Lucie County. The company is also a women-owned business certified by the Women's Business Enterprise National Council (WBENC), a weVENTURE Women’s Business Center equity partner investor and a member of Cancer Free Economy Network. Bug Bite Thing is available on Amazon.com, BugBiteThing.com and at over 30,000 retail locations nationwide and in 34 countries. Learn more at Bug Bite Thing and follow along on Facebook, Instagram, LinkedIn, TikTok and Twitter.
Job Overview
Bug Bite Thing is currently seeking a Paid Ads Specialist who has a friendly, energetic, and entrepreneurial spirit to join our rapidly growing team. This role will report directly to the Marketing Director and will be responsible for the day-to-day management of Bug Bite Thing’s paid digital marketing campaigns, including paid search, display, OTT, and social media advertising strategies for a B2C business. To be successful in this role, you must exhibit strong creative writing and verbal communication skills and in-depth knowledge/expertise of all paid media platforms.
Duties:
· Set-up, manage, analyze and scare Facebook, Instagram, TikTok, LinkedIn and YouTube campaigns and budgets on a daily, weekly and monthly basis to keep spending optimized for sales growth while hitting strict ROL goals & targets.
· Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week
· Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversations
· Develop, execute and optimize our digital marketing and PPC campaigns from start to launch
· Write compelling Ad copy with a focus on driving conversions
· Work across different channels to create and execute text and rich media ad strategies
· Consult leadership team and marketing team about any new content or landing page opportunities in order to promote higher campaign performance
· Work closely with the Marketing Director and other marketing team members to align campaign strategies and goal across the agency
· Define, measure and evaluate relevant paid media KPIs
· Build various ad platforms and oversee the day to day execution of paid media
· Oversee and manage the overall budget for paid media to ensure effective media buying
· Conduct in-depth keyword and website research, ad grouping and audience targeting
· Maintain knowledge of industry best practices and staying on top of the latest trends in PPC and Paid Social advertising
· Strong passion to help drive growth and success across multiple digital marketing channels
Skills and Qualifications
· Google Analytics, Google AdWords and Bing Ads Certified
· Facebook Advertising, TikTok Advertising, YouTube Ads, LinkedIn Ads, and Amazon Advertising
· Google Ads/PPC
· OTT Advertising
· Good understanding of SEO and best practices
· Good knowledge of all the different digital marketing channels
· Ability to work in a fast-paced environment
· Strong knowledge of basic marketing principles, online marketing tools, and best practices
· Hand-on experience in the Paid Media space, with experience managing on-site conversions, cost & click performance, analytics & measuring engagements, impressions/total reach, and monitoring website traffic
· Ability to create regular paid media analytic/KPI reports
· Critical, forward-thinker, with strong written/verbal communications skills
· Proficiency in Microsoft Word, Excel and PowerPoint
· Proficiency in Google Suite
Education and/or Experience:
· 5+ year of proven work experience and success in a Paid Media Specialist or similar role
· 3+ years Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, and TikTok Ads campaign management experience with the ability to show demonstrated results.
· Expertise in ALL social media platforms such as TikTok, Facebook, Instagram, Pinterest, LinkedIn, YouTube, and Twitter in a must.
· Experience directly managing daily ad spend budgets of $5K minimum
· Direct-to-Consumer marketing experience is preferred
· Bachelor’s Degree is required
· Proficiency with editing/optimizing videos for paid ads within social media platforms such as TikTok, Facebook, YouTube, and Instagram
· Proficiency in Adobe Premier and After Effects is a plus
Job Type: Full-time
Salary: $55,000 to 70,000 per year
Benefits:
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Ability to commute/relocate:
Port Saint Lucie, FL 34986: Reliably commute or planning to relocate before starting work (Required)
Due to the volume of inquiries received, we may only be able to contact those being considered for the position. We thank you in advance for your interest in our organization.
Bug Bite Thing is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, creed, gender, gender identity, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.Job Description
The Bug Bite Thing is seeking a Paid Search Manager to join our team. This is a great opportunity for someone who is looking to grow in their career and be part of a growing company. The Paid Search Manager will work with our marketing team to optimize our paid search campaigns and help grow our business. This role will also be responsible for managing the budget for the paid search campaigns and ensuring that they are running efficiently.
Duties Include:
- Optimize paid search campaigns on Google, Bing, and Yahoo
- Manage budgets and ensure they are running efficiently
- Analyze and optimize campaigns on a daily basis
- Monitor performance and optimize campaigns on a weekly basis
- Research and optimize keywords for paid search campaigns
- Conduct keyword research and create ad copy for each campaign
- Create, update, and run reports for each campaign
- Collaborate with other departments to ensure campaigns are running efficiently
- Maintain up-to-date knowledge of the latest trends in paid search marketing and SEO best practices
Skills Required:
- Proven experience as a Paid Search Manager or relevant role
- Hands-on experience with running budgets and KPIs
- Solid understanding of the various aspects of paid search (e.g., keywords, bidding, traffic, conversions, etc.)
- Experience with Google Ads, Bing Ads, or Yahoo! Search Console (optional)
- Solid understanding of keyword research and campaign optimization (e.g., keyword research, bidding, traffic, conversions, etc.)
- Excellent communication skills (verbal & written) with the ability to interact with clients in a professional manner
- Ability to manage multiple projects simultaneously while still remaining focused on one project
Job Type: Full-time
Pay: $55,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Port Saint Lucie, FL 34986: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Analytics: 1 year (Required)
- Facebook Advertising: 1 year (Required)
Work Location: Hybrid remote in Port Saint Lucie, FL 34986
