Media Manager (6 month FTC) London
Job description
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry. Overview: Stella McCartney is looking to hire an enthusiastic, self-driven and highly analytical Media Manager reporting into Global Marketing Director to lead the global brand & performance media channels and strategy. The focus would be on driving e-commerce KPIs across performance marketing PPC & Affiliates as well as management of campaign roll out across online and offline brand channels (Paid Social, Print, OOH) working hand in hand with local teams in EMEA, US, Japan and China. Your Mission: Brand Marketing: Supporting the Global Marketing Director in leading, developing and executing global media strategy, planning and buying in accordance with brand strategy and in partnership with external agencies as well as internal local stakeholders. Drive direction and development of brand media campaigns across Paid Social (Meta, YouTube, TikTok as well as local platforms), Display, Advertorials, Print and OOH. Collaborate with cross-functional departments to ensure global media campaigns are aligned with business goals, delivering campaigns on time and on budget (e-commerce, social, licensing, regional teams). Coordinate creative asset delivery for media campaigns; work closely with the in-house creative team and organic social team. Align with PR/Communications teams on Print plans supporting editorial relationships and subsequent credits as well as paid advertorials where relevant. Performance Marketing Act as a key link between markets and agencies to ensure a holistic approach driving business KPIs. Manage the daily communication with performance media agency, spend allocations and projections. Understand the levers for further growth and performance optimisation. Be accountable for ROAS and other performance metrics through ongoing reviews & ‘health checks’ of accounts (feed optimisation, keywords research, ad copy/landing page testing and cross channel analysis of PPC/SEO overlap). Manage affiliate communications with key partners; negotiate packages and set up publisher launches. Understand the full user journey across the funnel with multiple touch points. Monitor, analyse and report on media performance; recommend adjustments of budget, messaging and channel strategy based on target KPIs & performance analysis. Regular business performance updates, adhere to reporting best practice. Meticulous budget management and processing of invoices. Build and maintain strong relationships with platform partners (TikTok, Meta, Google, etc.) and 3rd party feed management, tracking and tagging solutions to achieve high levels of campaign performance. Keep abreast of industry changes, challenges & opportunities. Work collaboratively with peers across markets, collating briefs on priorities and requirements. Oversee local channel performance with market teams across Line, Red, WeChat, Weibo etc. Your Talent: Previous experience in a similar role, preferably within the fashion industry. Strong organisational skills with the ability to manage multiple projects simultaneously. Proficiency in creating visually appealing presentations and decks. Strong attention to detail and the ability to maintain accuracy in a fast-paced environment. Proactive problem-solving skills and the ability to adapt to changing priorities. Systems and Essentials: Proficient in Google Analytics Strong Google Ads, Bing Ads, Facebook Business and TikTok Ads knowledge Advanced MS Office skills, proven experience in Excel and PowerPoint Experience using bid management tools such as Kenshoo or DoubleClick is a plus Reward: Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community. Up to 50% discount on Stella McCartney products Exclusive staff sales and sample sales - Including other LVMH brands Matched pension contribution up to 6% Extensive private medical and critical illness insurance, as well as life assurance Annual Health Screening Annual Leave Shop where employees can buy or sell annual leave Flexible working/core hours Enchanced Maternity/paternity packages Matched Give as You Earn charity scheme Fitness membership (Classpass credits) Volunteer and Birthday leave Health cash plan Financial wellbeing program Physical and Mental Wellbeing Support Services Employee referral bonus Optional/ Paid Benefits: Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more. We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview. At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine. Creativepool
