media coordinator University Park, PA
Job description
JOB DESCRIPTION AND POSITION REQUIREMENTS:
The Pennsylvania State University is seeking a Marketing and Communications Specialist to create content, assist with strategi es , bench mark ing , and translat ing complex subject m atter. This may include budgeting for marketing expenditures and collaborating with vendor partners. The successful candidate will be responsible for the following:
Employ a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods
Research and translate complex subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage and other internal or external communications
Assist in the planning of marketing and/or communications strategy by identifying communications needs based on relevant research
Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients
Benchmark marketing efforts and best practices and prepare reports to inform innovation and competitive analysis
Create, conceptualize, edit, and enhance communications and content, including website, advertisements, articles, brochures, feature stories, etc.
Schedule and disseminate print and electronic communications and placement of advertising
Monitor news and media presence; monitor and track analytics of website and digital traffic
Ensure University brand standards are met, along with industry editorial and style guidelines
Plan and oversee the implementation of event promotions
Plan, budget, and monitor marketing expenditures
Collaborate with agencies and other vendor partners on campaigns
Monitor and communicate the status of tactical campaign implementation with clients and management
May research, write, and/or edit speaker remarks for various University functions
May oversee and direct the work of part-time employees and students
This position typically requires a Bachelor’s degree or higher plus 4 years of related experience o r an equivalent combination of education and experience .
The following b ackground c hecks must be successfully completed for this position:
This position will require successful completion of standard background checks.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, sexual orientation, gender identify, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State Covid-19 Vaccination or Testing Requirements
Penn State is committed to the health of our local and global communities. As a condition of employment, all employees are required to comply with COVID-19 vaccination or testing requirements. Click on Penn State Covid-19 Vaccination or Testing Requirements to learn about the requirements as well as general COVID-19 information at Penn State.
