media coordinator Liverpool, England
Job description
About Matalan
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here.
We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.
We want give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.
In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
About the role
We are looking for a Brand Media Manager to join our growing Marketing team here at Matalan Head Office. You will play a key role in the planning & delivery of ATL & branded Digital media alongside any Paid Partnerships for Matalan, working to omni-channel KPIs. You will work alongside a Digital Performance Manager in the development & optimisation of the media strategies in line with business requirements & market changes . Within Paid Partnerships you will be responsible for the strategic use of media partners & the onboarding of 3rd party brands that require media support. The role will require you to work closely with trading teams, retail teams & marketing functions.
Key Responsibilities -
- Responsible for the optimisation, coordination, booking & delivery of ATL & upper funnel digital media via the agency.
- Responsible for management of the National Advertising & Paid Partnership budget lines.
- Utilise & optimise the media critical paths to ensure changes are made in sufficient time & deadlines adhered to across all ATL medias.
- Responsible for briefing & production across ATL & upper funnel digital media to deliver the most cost-efficient plans for Matalan.
- Accountable for the use of econometric data, brand equity models & sales data to make decisions, optimise campaigns & plan future strategies across ATL, upper funnel digital & Paid Partnerships.
- Understand brand performance results & how the contents of our media influences the overall performance of the media booked.
- Responsible for the delivery of competitor analysis to help the business understand our market.
- Accountable for negotiating maximum ‘added value’ activity with media agency / joint ventures & partnerships.
- Responsible for the Marketing onboarding of 3rd party suppliers; including negotiating their Marketing packages.
- Responsible for the management & usage of strategic paid partnerships.
- Accountable for the management of our Marketing IP program.
About You
- Should have +2 years in a similar role.
- Should have experience of the omni channel retail environment.
- Should be a subject matter expert with a passion for Marketing.
- Able to apply strategic & commercial thinking to campaigns, both on & offline.
- IT literate with knowledge and experience of all Microsoft Office especially Excel.
- Excellent communication skills with the ability to influence key business stakeholders.
- Excellent planning and organisation skills.
- Highly driven and determined with a proactive approach.
- Able to develop self – taking a proactive approach to learning & others around them.
- Able to work as part of a large commercial team.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
