Marketing Support Officer Plymouth, England
Job description
Marketing Support Officer
Reports to: Marketing Manager
Salary: £23,108.60 per annum
Contract: Full time, permanent, 40 hours per week
Benefits: 28 days annual leave (inclusive of Bank Holidays); contributory pension scheme, and great ticket offers!
Theatre Royal Plymouth is a registered charity, inspiring a lifetime of creativity for audiences, artists and participants throughout Plymouth and the wider region. As the principal home of performing arts in the Southwest, we engage and inspire many communities, creating memorable experiences for people from all backgrounds. TRP do this by creating and presenting a breadth of shows on a range of scales, with their extensive creative engagement programmes, by embracing the vitality of new talent and supporting emerging and established artists, and by collaborating with a range of partners to provide dynamic cultural leadership for the city of Plymouth.
Do you have a passion for the arts, creativity and storytelling? The Marketing team at TRP are looking for another like-minded soul to help share their love for live performance with as many people as possible.
Of course, we offer amazing theatre experiences for thousands of people each year but if you join our team, expect to see more than just shows. At Theatre Royal Plymouth, we aren’t just passionate about theatre, we share a love of creativity, art and stories. We want to share the joy of seeing a performance for people of all ages and walks of life and we are looking for someone who shares our passion.
The Marketing Support Officer will work closely with all members of the Marketing team, providing administrative support and taking responsibility for the production of impactful and timely on-sale campaigns, email and direct mail campaigns, digital comms, freesheets and inhouse print.
Inclusion and Diversity
We are committed to cultivating a culture of inclusion at TRP with a workforce, participants and audiences that reflect the diversity of the communities we serve.
The collective power of each team member’s life experiences, knowledge, innovation, self-expression, and talent creates the very best environment for us to achieve our ambitions and lead the sector.
In recruiting for our team, we recognise the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs.
How to Apply
Please upload your most recent CV and covering letter combined in response to the full role specification below. Alternatively, we are happy to accept a TRP application form.
Closing date for applications: Thursday 29 June at 09:00
1st Interview Date: Week commencing Monday 10 July
2nd Interview Date: Week commencing Monday 17 July
We’re here to talk! We’re available to speak to you before you make your application so, if you’re not quite sure if your skills match the role, want to talk about how flexible working could support you, or just check any of the details in this document, please do email us on [email protected] with subject line ‘Marketing Support Officer’ to arrange a chat.
The Role
The Marketing Support Officer will work closely with all members of the Marketing team, providing administrative support and taking responsibility for the production of impactful and timely on-sale campaigns, email and direct mail campaigns, digital comms, freesheets and inhouse print.
Responsibilities
- Develops audience communications to support shows ready for their announcement and on sale. This includes liaising with producers and creatives to collate artwork and assets.
- Creates web pages for shows as part of the on-sale process.
- Uses TRP’s CRM to collate data lists.
- Works with and alongside all members of the Marketing Department on campaigns and wider projects as appropriate.
- Send marketing emails using TRP’s email client ensuring that the design and function is consistent and on brand.
- Supports the Marketing team by analysing campaigns and producing campaign result reports.
- Keeps up to date with emerging audience development initiatives and proactively identifies areas for growth and engagement.
- Books direct mailings with the distribution house.
- Compiles Free Sheets and programmes – show production information for TRP’s productions and co-productions.
- Works with the Marketing team on the production and print of the main Theatre Royal Plymouth brochures and What’s On guides, including internal department and external contact liaison, proofing and quality control. Compiles and organises the distribution, and data for What’s On guides and brochures.
- Provides marketing support to other TRP departments in conjunction with other Marketing Officers.
- Responsible for all print and display material within and around TRP, including the front of house digital screens, liaising with other departments that assist in this area.
- Works with the team to uphold a high organisational standard of the Marketing archive.
- Maintains and develops effective and successful relationships with show producers, TRP colleagues and suppliers to ensure high-quality representation of shows and events
The Person
Quality:
Taking pride in achieving excellence. We take responsibility for and pride in what we do, recognising each other’s good work. We set consistently high expectations and ensure that everyone has the skills to achieve excellence.
Collaboration:
Valuing each other in the way we work, communicate, and spend time together: We communicate regularly with each other, listening and understanding people’s needs. We value and respect the relationships we have with colleagues and partners and we celebrate shared successes.
- At least one year’s experience in a Marketing role OR equivalent experience which demonstrates knowledge of creating engaging campaigns and communicating content to tell stories in compelling ways
- Experience of developing results focussed content ideas in response to audience insight
- Strong understanding of digital trends and the social media landscape
- Experience of content management
- Excellent verbal and written communication skills, including the ability to adapt to different audiences, channels, and purposes
- Ability to work accurately and effectively under pressure
- Able to demonstrate excellent organisational and proof-reading skills with exceptional attention to detail
- A high standard of office IT competence and standard creative software and kit. Training will be provided where needed on TRP systems and services.
- Knowledge of audience segmentation and communications content.
- The ability to interact confidently with a wide variety of people including producers, managers, cast & crew and suppliers
- Ability to generate a stream of creative ideas collaboratively with wider departments
- Self disciplined, working well on your own initiative as well as experience of working well as part of a strong team
- Flexible and enthusiastic working approach, willing and able to support the needs of the organization
Creativity:
Being imaginative in everything we do: We use our knowledge, experience, and judgement to explore doing things differently. We aim to empower everyone in the organisation to adopt a flexible, open-minded, and imaginative approach.
Diversity:
Embracing the diversity among our people and community: We embrace and value difference and individuality treating everyone as equally important. Together we are stronger and more effective.
- A creative storyteller
- Interest in digital marketing and paid ads
- Experience of developing creative campaigns that change and adapt based on the audience/genre/budget
- Ability to spot opportunities to tell stories in creative ways
- Good problem-solving skills
- Able to prioritise campaign objectives in a fast-paced environment and deliver activity to schedule and to budget.
- Experience of content management systems.
- Experience of carrying out creative projects and evaluating results and ROI for campaigns.
- Able to work with a wide variety of colleagues from senior staff to casual employees
- Able to consider the needs of a variety of audiences, and adapt approach accordingly
- Culturally aware and able to act with empathy, tact and diplomacy.
