Marketing Officer UK & Israel

Marketing Officer UK & Israel London, England

Cathay Pacific
Full Time London, England 10.56 - 12.04 GBP Today
Job description

  • BIM - Brand, Insights & Marketing Communications
  • London, UK
  • Cathay Pacific
  • Application Deadline
    22 Feb 2023

Role Introduction


To support the Regional Marketing Manager and coordinate with local markets to adapt Regional and Head Office material for effective use.

To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital and social).

Key Responsibilities


Revenue Generation and Campaigns
  • Support in adapting Regional and Head Office campaigns to be effective in the local market by checking local language and cultural considerations
  • Provide the Regional team with local contacts, insights and opportunities to drive additional revenue, develop new campaigns and target specific segments
  • Increase penetration of digital sales and growth on cathaypacific.com
  • Promote ancillary features to assist in revenue generation
Partnerships
  • Work with agencies and Regional team to deliver and execute joint marketing campaigns as required
  • Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
  • Provide the regional team with insights into regional monthly competitive intelligence on major news
  • Assist with the organisation of local sales and trade events if required
  • Source and brief local suppliers on marketing collateral requirements
  • Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
  • Assist to prepare marketing briefs for local marketing materials / needs
  • Work closely with the Regional PR & Social Media manager to implement activities
Loyalty
  • Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
E&A
  • Emergency and Accident and Crisis Response responsibilities as required

Requirements


Academic Qualifications
  • Minimum high school graduation
  • University degree or Certification in a Marketing field is an advantage
Knowledge, Skills, Training and Experience
  • Fluent in spoken and written English
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Capable of working on multiple projects simultaneously
  • Communications style is naturally aligned with Cathay Pacific's style
  • Flexibility to travel, where required

All applicants must have the right to live and work in the UK.

Marketing Officer UK & Israel
Cathay Pacific

www.cathaypacific.com
Hong Kong, Hong Kong
Augustus Tang
$10+ billion (USD)
10000+ Employees
Company - Public
Airlines, Airports & Air Transportation
1946
Related Jobs

All Related Listed jobs

Assistant Project Manager
Vital Services - Birmingham Women's and Children's Management Services Ltd Birmingham, England 44852 GBP ANNUAL Today

You will need ambition and drive to deliver the services we provide for the benefit of patients, their carers and Trust staff.

Healthcare Assistant
HFH Healthcare Southampton Today

Pay rate: 11.00-13.50 Do you want to help others lead a more fulfilling life? Are you interested in learning new skills? Are you looking for consistent work in care, where you can choose your...

front desk agent
The Sylvia Hotel Vancouver 23 - 21 CAD HOURLY Today

The Sylvia Hotel is Vancouver’s most iconic hotel with the best location in the city. We are currently seeking an experienced Front Desk MOD...

Operations Administrator
Adecco Liverpool 21000 - 22000 GBP year Today

Job Title: Operations Administrator Location: Liverpool - Hybrid basis of 3 days in the office, 2 days working from home after training Salary:...

Conveyancer / Title Checker - Part-Time/Locum (Fully Remote)
OL Group Remote 30000 - 36000 GBP ANNUAL Today

15-20 hours per week. 4+ years experience in conveyancing, title checking and reporting to client. Salary: 30,000.00-36,000.00 per year.