Marketing Officer (Brand) Glasgow, Scotland
University of Glasgow
Full Time
Glasgow, Scotland
30502 - 34308 GBP ANNUAL Today
Job description
Job Purpose
The Marketing Officer (Brand) will be responsible for growing brand awareness amongst key audiences through the delivery of new initiatives within the brand marketing programme.
By doing so, the role will positively contribute to the credibility and relevance of the University’s vision to be the best university for the world in aligning brand strategy with business strategy. A primary focus of this role will be to manage the delivery of a new community of practice aimed at growing marketing capabilities across the organisation.
The post-holder will also support the delivery of global brand campaigns aimed at enhancing the University’s reputation.
Reporting to the Head of Brand & Reputation Marketing, the successful candidate will help to realise the workplan of the University’s Brand Strategy Group.
Main Duties and Responsibilities
1. Lead the co-ordination of the newly established Brand Community, working to support the design and delivery of an annual programme of events as well as drafting communications or using digital platforms to promote the initiative.
2. Support the growth of membership and participation through the delivery of engaging communications and excellent event experiences by using excellent relationship management and insight gathered from member feedback to create reports and recommendations to improve the programme.
3. Lead a small working group of marketing communications professionals from across the University to gather ideas and activate support for the delivery of the programme in aligning it to relevant and timely marketing practices.
4. Schedule and brief speakers and content contributors such as marketing communications colleagues or external subject experts or agencies.
5. Contribute to the annual reputation campaign plan through idea generation, content creation and agency management.
6. Work across channels by creating or responding to marketing and campaign briefs to ensure that the right messages, reach the right audiences at the right time and uphold the university’s brand at all times.
7. Use the University’s content management systems and accounts to create compelling and persuasive communications aligned to an excellent user journey.
8. Work collaboratively with colleagues across the Marketing Communications Team to ensure that brand communications are activated across channels to audiences in the most professional and legally compliant way.
9. Deploy a strong understanding of brand strategy and brand management to find new and exciting ways to promote the University’s brand both internally and externally.
10. Support the Head of Brand & Reputation Marketing and Director of Marketing Communications in any relevant marketing activities as advised.
Knowledge, Qualifications, Skills and Experience
Knowledge/Qualifications
Essential:
A1 Ability to demonstrate the competencies required to undertake the duties associated with this level of post having acquired the necessary knowledge and skills through personal development and progression in a similar related role(s). Or: Scottish Credit and Qualification Framework level 8 (Scottish Vocational Qualification level 4, Higher National Diploma) or equivalent, and experience of personal development in a similar role.
A2 Demonstratable knowledge and experience of brand management and campaign delivery.
A3 Strong understanding of digital marketing practices.
A4 Knowledge of the Higher Education sector or supporting the brand in another large and complex organisation.
A5 Understanding of marketing principals and legal policies such as GDPR and how that influences how we reach audiences and use brand communications across channels.
A6 Understanding of the full marketing mix and knowledge of how marketing messages can be effectively communicated across channels. Desirable B1: Marketing qualification or membership of a relevant professional body.
Skills
Essential:
C1 Excellent relationship management skills and ability to collaborate effectively with initiative, creativity, energy, and enthusiasm.
C2 Excellent organisational skills and ability to work efficiently on multiple projects at a time.
C3 Excellent interpersonal skills, including diplomacy and discretion and the ability to liaise with colleagues and external individuals in various roles or levels of seniority.
C4 Demonstrable ability to edit and write compelling and persuasive copy for digital campaigns.
C5 Demonstrable ability to respond to and write effective briefs for marketing initiatives.
C6 Excellent presentation skills in being able understand and interpret complex information and to capture essential information in presentations, plans and reports.
C7 Well developed IT skills including the use of MS Office suite, and proficiency and confidence to use our T4 content management system, Dotdigital mailing platform, online image and video library and Google Data Studio.
Desirable:
D1 Events management experience.
Experience
Essential:
E1 Experience of working in an agency or in house marketing team to support the design and delivery of brand programmes.
E2 Experience of working directly to brief in-house or agency creative teams according to brand guidelines and agreed budgets.
E3 Experience of writing compelling copy and sourcing images or videography for digital communications.
E4 Experience of working with organisational brand guidelines.
E5 Experience of working with content management systems for web and e-communications.
E6 Experience of delivering brand campaigns.
E7 Experience of engaging proactively with marketing communications professionals to support the growth of membership and participation in the programme and events.
Desirable:
F1 Experience of developing brands and associated guidelines or tool kits.
Terms and Conditions
Salary will be Grade 6, £30,502 - £34,308 per annum.
This post is being offered on a full time (35 hours p/w) and open-ended basis.
As part of Team UofG you will be a member of a world changing, inclusive community, which values ambition, excellence, integrity and curiosity.
As a valued member of our team, you can expect:
1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.
2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.
3 A flexible approach to working.
4 A commitment to support your health and wellbeing https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.
We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.
We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.
We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.
