Marketing Manager- Breakthrough Brands Glasgow, Scotland
Job description
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
- Salary £54,000-£67,500
- 37 days holiday + 4 Giving More Days
- Attractive pension
- Share reward scheme
- Flexible working
- Global wellbeing programme
- Product Allowance
A great opportunity has arisen to join our Global Travel Retail Team at Edrington focusing on the Iconic “Breakthrough brands” portfolio. Reporting into the GTR Marketing Director, you will develop the Brands’ Marketing strategies in collaboration with the Global Teams and bring to life the plans via exciting 360 activations in partnership with the GTR multi-functional team. Through your strategic and marketing capabilities on top of strong commercial understanding, you will make a key contribution by delivering the full potential behind our brands, setting the organisation up for success in the years to come. This role will offer the opportunity to further develop your brand building, retail and commercial skills via the close collaboration with the entire organization, agencies, retailers to develop solid vision and plans for each brand. It will also develop your leadership skills, learning how to operate in a matrix and by leading one direct report.
- Development of brand growth plans & marketing strategies, planning of activations (calendar, sizing of the activations and recommendation on Brand investment across marketing mix)
- Collaboration with global team on marketing support, new assortment and range definition, toolkits for activations. Develop and design tools/ assets when needed.
- Co-leading with Retail team (global and GTR) the design and implementation of permanent and temporary instore designs.
- Working with Customer marketing and commercial teams to secure tools and plans are clear, realistic and effective to drive our brand success.
- Education & Training: co-Lead in adaptations of all brands educational modules and materials together with Global Education manager
- Ensuring calendar and activations are on time by work with Supply Chain via monthly forecast review.
- Digital & E-Commerce: with GTR Digital Team develop, plan and execute the digital strategy
- Insights: Working with Business Development Analyst and Commercial Finance Analyst, utilize market research /shopper insight and business reports to identify gaps, opportunities and growth drivers
- Management of the budget for the creation of the assets/ campaigns and guidance for the brands’ investment in the markets
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.
