Marketing Manager (B2B) London, England
Job description
Restrata helps simplify the resilience landscape. We help enterprises around the world connect mission-critical elements impacting resilience in a single pane of glass resulting in less impact on a day to day and long term basis.
We are disrupting a very fragmented resilience software market by providing single operating view that helps safeguard people and assets, remove operational gaps, mitigate internal and external risks, optimise incident management and crisis response,strengthen business continuity plans.
Our SaaS Platform is underpinned by over 15 years experience delivering resilience services across various stages – preparing, managing, monitoring and responding to incidents and crises. We work with clients within the Energy, Industrial, Manufacturing sectors and beyond on some of the most complex and high-profile projects around the world from our offices in London, Aberdeen and Dubai.
About the Role
As a Marketing Manager you will be responsible for developing and executing marketing plans that will drive lead generation, customer acquisition, and retention across different geographies. You will work closely with the product team, coordinating new product launches and support the sales team by generating high quality engagements through a consistent yet tailored message to our target audience. You will ensure alignment around product market fit, conveying value at each stage of the buyer journey.
This role demands excellent written and verbal communication skills, as well as a keen eye for detail, planning and organisation. The right candidate will have a hands-on, can-do attitude and be willing to hit the ground running, taking ownership of activities, delivery and reporting.
Key Tasks and Responsibilities
- Develop and execute marketing plans to drive lead generation, customer acquisition, and retention
- Work closely with the sales team to align marketing activities with their efforts and create sales enablement material
- Plan and execute ABM and co-marketing campaigns in partnership with the sales and channel teams
- Deliver integrated campaigns across owned, earned and paid media
- Manage the company's social media accounts and online presence to drive brand awareness and lead generation
- Carry out regular competitor, product and market analysis to support positioning and messaging optimisation
- Measure and report on the effectiveness of marketing campaigns and adjust strategies as needed
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of experience in a B2B SaaS marketing
- Minimum 3 years developing and executing successful marketing campaigns in the B2B SaaS industry
- Experience with of social media platforms, digital marketing, and email marketing
- Working knowledge of HubSpot and Google Analytics
- Strong project management and organizational skills
- Experience with Adobe Photoshop, Illustrator, Audition preferred but not required
Restrata is an equal opportunity employer who seek to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. We are committed to providing an inclusive working environment for all.
Job Type: Full-time
Salary: £50,000.00-£60,010.01 per year
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (required)
Experience:
- SaaS: 3 years (required)
- B2B marketing: 5 years (required)
Work Location: Hybrid remote in London
