Marketing Manager Guildford, England
Job description
Marketing Manager (Part time)
Hours: Part time role of appx 20 – 25 hours per week (hours to be agreed)
Hybrid role
Salary is £40,000 - £50,000 FTE (pro rata for part time)
Who We Are:
We strive to be a centre of excellence for women’s health. A space for all women to seek help, support and advice for anything that may be worrying them. We strive to champion and celebrate women and their achievements, both in health and daily lives.
We have highly specialised and renowned consultants.
Our environment is non-clinical and purposefully designed to promote a calming and relaxing atmosphere for our patients and employees.
What makes a Surrey Park Clinic Employee:
- Execution – we look for employees who can execute tasks and deliver results.
- Flare – We encourage teams to be creative, think outside the box and work with compassion and resilience.
- Empowerment – We are committed to helping lift each other up and working together to achieve our goals and aspirations.
Reports to:
Clinic Director
Job Purpose:
As a senior member of the team, you will oversee all areas of Marketing. You will be responsible for the marketing strategy as a whole, managing the website, launching campaigns, providing updates to other senior managers to ensure understanding of USP's and brand messaging, and everything in between.
Key Responsibilities:
· Growing and managing The Surrey Park Clinic’s social media presence, using strategic thinking, compelling storytelling, and innovative campaign ideas
· Managing the production, scheduling and posting of content for social media channels (Facebook, Instagram, LinkedIn, Twitter, Google Business, Pinterest & Tiktok)
· Managing all digital ads (Google and Meta)
· Managing overall marketing budget
· Managing all reporting metrics social media activities, providing weekly reports to the Clinic Director and provide insight on account performance across paid and organic social
· Developing a content calendar for the clinic to ensure a constant supply of relevant content across all central channels, including looking ahead at upcoming awareness months, weeks & days and which are relevant to the business
· Design (flyers, brochures, business cards, compliment slips…)
· Facilitating regular meetings with the Clinic Director to ensure best practice is shared and activities are planned to meet objectives
· Coordinating with our colleagues who help write content to schedule and review copy for socials, our website and our monthly newsletter
· Monitoring all locally published content, ensuring all content is brand, legal and clinically compliant
· Managing third party relationships
· Strategising with the management team to create innovative campaigns to boost interaction, grow our audience and improve community engagement. This may include research into new platforms/opportunities.
· Working closely with the Clinic Director to create and deliver marketing strategy
· Reviewing, managing and uploading new content to our website (projects, testimonials, blog posts)
· Organising photography / testimonials from patients for our website and social pages
· Act as a role model and proudly deliver our promise to patients and colleagues of excellent service with elegance, compassion and unfailing attentiveness
· Organise and record videos with our experts (Consultants, nurses, therapists)
Key Requirements:
Essential:
- In depth knowledge of establishing and managing successful organic and paid social campaigns
- Strong analytical and commercial skills with the ability to highlight insights and trends from paid media campaigns
- A digital storyteller, with experience in crafting compelling copy and developing content across a variety of visual formats
- Excellent understanding of social media platforms for both organic and paid activity
- Competent in data management and using systems such as Google Analytics
- Working to targets under high pressure situations
- Strategic and financial competence
Person Specification:
- 3+ years proven experience in a similar role
- Demonstrable experience in leading social media and digital campaigns across organic and paid social.
- A self-starter, commercially driven, results-focused
- Candidates must be well-polished, enthusiastic and demonstrate success in delivering to targets
- Experience in creating social media reports and updating the management team on performance, whilst including insights and learnings
- Capability in developing content for multiple digital touchpoints, including social media content, editorial and display
- Keeps up to date with developments and trends within the industry
- You will be a natural collaborator, excellent communicator, listener, problem solver and driving force to deliver good outcomes
- A strategic thinker with ability to provide and implement solutions, drive projects through to completion and deliver clearly defined results
- A confident presenter, with the ability to clearly articulate to and influence a wide range of stakeholders
- Ability to plan, manage and successfully complete multiple campaigns
The Surrey Park Clinic Benefits
- Competitive Salary
- 23 days holiday + bank holidays (time of in lieu if worked a BH)
- Paid leave for cervical screening appointments and other medical appointments at managers discretion
- 2 weeks paid leave if suffering from miscarriage
- Recognition, support and paid leave when suffering from menopausal or menstrual problems
- Target Bonus Scheme
- Paid charity/community day of your choice
- Discounted Gym membership (Surrey Research Park)
- 20% discount on services
- Opportunity to grow and develop within company
- Free parking
- Employee of the month gift
Other Requirements/information:
You will be asked to provide proof of eligibility to work in the UK
This role will be subject to a DBS check and Satisfactory references
You will be asked to provide any relevant certificates to the role
Job Types: Part-time, Permanent
Part-time hours: 20 - 25 per week
Salary: £40,000.00-£50,000.00 per year
Benefits:
- Additional leave
- Company pension
- Employee discount
- Free parking
- Gym membership
- On-site parking
- Sick pay
- Work from home
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Guildford: reliably commute or plan to relocate before starting work (required)
Education:
- GCSE or equivalent (preferred)
Experience:
- Marketing: 3 years (required)
Work Location: Hybrid remote in Guildford
Application deadline: 07/07/2023
Reference ID: MM0623
