Marketing Manager London, England
Job description
About Us
The Royal Parks (TRP) is a charity created in March 2017. We manage over 5,000 acres of diverse parkland, rare habitats and historic buildings and monuments in eight Royal Parks across London. These are: Hyde Park, Kensington Gardens, The Green Park, St James’s Park, The Regent's Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park.
We also manage other important public spaces including Brompton Cemetery and Victoria Tower Gardens. Our eight Royal Parks and other public spaces are among the most visited attractions in the UK with 77 million visits every year.
We are now looking for a Marketing Manager to join our team at our head offices in The Old Police House in Hyde Park.
The Benefits
Salary of £37,192 - £41,000 per annum depending on experience- 26 days' annual leave (pro rata) plus public holidays, increasing to 29 days after 3 years’ service
- Pension scheme (3% employee contribution; up to 10% employer contribution)
- Hybrid/agile working options
- Private medical insurance and healthcare cash plan
- Employee assistance programme and access to mental health first aiders
- Learning and development opportunities
- Cycle to work scheme
- Offices in a beautiful location
This is an exciting time to be joining The Royal Parks and we are seeking high calibre individuals with superb marketing and communications experience to lead our marketing activity.
You’ll have the chance to grow and further develop your skills in a fast-paced environment surrounded by some of London’s most iconic and recognisable scenery.
What’s more, with our fantastic benefits and the close, supportive nature of our teams, you’ll be enabled to positively impact our external communications and help us to drive engagement with our vital work. From events that draw in thousands to smaller, local projects, you’ll have the chance to get involved and help keep our critical parks as relevant as they have ever been.
The Role
As our Marketing Manager, you will take the lead in the marketing team, creating communications that connect us to our audiences and extend our reach to new audiences.
Joining the Communications, Marketing and Engagement Directorate, you will plan and deliver a range of brand awareness, fundraising and ad hoc support campaigns. You will aim to drive recognition, support income generation and enhance engagement with our volunteering schemes.
You will oversee work to better understand our audiences and their needs, support visitor experience activities and enhance customer journeys. Developing a marketing calendar and content pipelines, you will ensure the delivery of appropriate content across all channels and media.
Additionally, you will line manage a team of two, motivating and inspiring them to deliver on their objectives and providing relevant support, coaching and development to ensure an outstanding employee experience.
About You
To be considered as a Marketing Manager, you will need:
- Demonstrable experience of working in marketing and communications (ideally in the charity sector)
- Proven experience in leading and delivering effective MarComms campaigns around events and activities
- Experience in using audience segmentation to build out effective customer journeys
- A strong understanding of evaluating ROI and incorporating a model for continuous improvement
- Skills in leading and working effectively as part of a team
- An understanding of how to analyse data and use it to inform decision-making and project planning
- To be comfortable briefing senior management on issues and making recommendations
Experience of managing agencies effectively to deliver MarComms would be beneficial to your application. Social media and digital experience would also be advantageous.
Other organisations may call this role Marketing Team Manager, Marketing Communications Manager, Marcoms Manager, Communications Manager, Charity Marketing Manager, or Charity Comms Manager.
The Royal Parks is strongly committed to creating a diverse and inclusive workplace and is an equal opportunities employer. We value diversity and encourage applications from candidates from all backgrounds. We believe that the more inclusive we are, the better our work will be.
So, if you are interested in this unique opportunity as a Marketing Manager, please apply via the button shown. Successful candidates will be appointed on merit.
