Marketing Manager London, England
PredictX
Full Time
London, England
34725 - 65000 GBP ANNUAL Today
Job description
Marketing Manager - Job Description
Date posted: 01/09/2023
1. Key Information
Role Title: Marketing Manager
Location: Hybrid, with expectation to attend our London Victoria office when required
Salary: Competitive, aligned with experience
Working Hours: Full-Time
2. About PredictX
PredictX is a market leader in data fusion, analysis, prediction and automation of critical decision making for businesses. With our integrative AI technology, companies can make tactical decisions to improve their strategies, policies, and forecasts. A principal use of PredictX is to measure, forecast and execute policies surrounding Employee Generated Spend (EGS) allowing large global corporations and organisations to make decisions around spend management, supplier management, sustainability and governance for activity that has historically been opaque and impossible to effectively manage.
PredictX is a well-funded, profitable, pre-IPO SaaS business offering performance-driven compensation. Our clients include the largest and most sophisticated international companies in technology, pharmaceuticals, financial services and manufacturing who have become enthusiastic and referenceable advocates for us - example clients include Barclays, Google, Pfizer, Deloitte, Netflix, Kimberly-Clark and Apple.
3. Our Culture
We take pride in creating a work environment that promotes invention, independence and transparency. Our social and 'open door' approach allows everyone to show initiative, express creativity and collaborate across the business. Our team consists of valuable and knowledgeable industry experts who seek to push the boundaries of technology, data analytics and AI.
PredictX wants inventors. We are looking for people with ideas and solutions to improve the way we do things. If you are a problem-solver, creator and playbook designer looking to expand your knowledge and responsibilities, talk to us!
4. Key responsibilities - Marketing Manager:
Given that the majority of our new business today is won through recommendations from existing customers, we are keen to amplify this customer advocacy through the appointment of a full-cycle Marketing Manager who takes responsibility for Acquisition, Content, Product and Event Marketing.
Acquisition Marketing:
You will act as a steward of data and opportunity segmentation via CRM (Salesforce), enabling lifecycle email marketing acquisition and upsell campaigns as well as assisting in optimising personalised campaigns and sequences, in collaboration with our Sales team. As an expert in digital acquisition, you will establish of cross-channel acquisition campaigns (Display, pre-roll video, social) and ensure that we have a solid Search Engine Optimisation strategy for key search terms.
Content Marketing:
Curation of relevant, thoughtful and conversion-oriented Content related to PredictX both for our website and for social content campaigns - full oversight of the design, scheduling and management for this process. Orchestration of webinars and podcasts targeted at our key audiences. Create and maintain our Content Calendar. Oversee relevant speakership, webinar, podcast and award strategies.
Product Marketing:
Development of buyer personas. Thorough understanding of use-cases, competition and PredictXs competitive advantage. Specification and delivery of product collateral, to be deployed across website, video, product sheets etc. Develop end to end launch plans for new features and products to drive adoption, usage and advocacy.
Event Marketing & PR:
Knowledge of Branding and wider PR is also valuable, but not a prerequisite for the role at this stage. There are many processes that need building from the ground up, and you will be expected to design, document and optimise an efficient Go-To-Market approach.
By nature, you will be data-led, delivery-focussed and ruthless in prioritising tasks according to value delivered. As an individual, you will be focussed on your own personal development and seeking to make incremental improvements in performance on a daily basis, especially through the use of technology and automation to drive efficiency and quality.
5. Key cross-functional relationships
6. Key Performance Indicators include:
Role Title: Marketing Manager
Location: Hybrid, with expectation to attend our London Victoria office when required
Salary: Competitive, aligned with experience
Working Hours: Full-Time
2. About PredictX
PredictX is a market leader in data fusion, analysis, prediction and automation of critical decision making for businesses. With our integrative AI technology, companies can make tactical decisions to improve their strategies, policies, and forecasts. A principal use of PredictX is to measure, forecast and execute policies surrounding Employee Generated Spend (EGS) allowing large global corporations and organisations to make decisions around spend management, supplier management, sustainability and governance for activity that has historically been opaque and impossible to effectively manage.
PredictX is a well-funded, profitable, pre-IPO SaaS business offering performance-driven compensation. Our clients include the largest and most sophisticated international companies in technology, pharmaceuticals, financial services and manufacturing who have become enthusiastic and referenceable advocates for us - example clients include Barclays, Google, Pfizer, Deloitte, Netflix, Kimberly-Clark and Apple.
3. Our Culture
We take pride in creating a work environment that promotes invention, independence and transparency. Our social and 'open door' approach allows everyone to show initiative, express creativity and collaborate across the business. Our team consists of valuable and knowledgeable industry experts who seek to push the boundaries of technology, data analytics and AI.
PredictX wants inventors. We are looking for people with ideas and solutions to improve the way we do things. If you are a problem-solver, creator and playbook designer looking to expand your knowledge and responsibilities, talk to us!
4. Key responsibilities - Marketing Manager:
Given that the majority of our new business today is won through recommendations from existing customers, we are keen to amplify this customer advocacy through the appointment of a full-cycle Marketing Manager who takes responsibility for Acquisition, Content, Product and Event Marketing.
Acquisition Marketing:
You will act as a steward of data and opportunity segmentation via CRM (Salesforce), enabling lifecycle email marketing acquisition and upsell campaigns as well as assisting in optimising personalised campaigns and sequences, in collaboration with our Sales team. As an expert in digital acquisition, you will establish of cross-channel acquisition campaigns (Display, pre-roll video, social) and ensure that we have a solid Search Engine Optimisation strategy for key search terms.
Content Marketing:
Curation of relevant, thoughtful and conversion-oriented Content related to PredictX both for our website and for social content campaigns - full oversight of the design, scheduling and management for this process. Orchestration of webinars and podcasts targeted at our key audiences. Create and maintain our Content Calendar. Oversee relevant speakership, webinar, podcast and award strategies.
Product Marketing:
Development of buyer personas. Thorough understanding of use-cases, competition and PredictXs competitive advantage. Specification and delivery of product collateral, to be deployed across website, video, product sheets etc. Develop end to end launch plans for new features and products to drive adoption, usage and advocacy.
Event Marketing & PR:
- Design and delivery of event collateral
- Generation of activation campaigns to traffic to our stand or event presence
- Gain coverage in relevant industry publications / websites / podcasts
Knowledge of Branding and wider PR is also valuable, but not a prerequisite for the role at this stage. There are many processes that need building from the ground up, and you will be expected to design, document and optimise an efficient Go-To-Market approach.
By nature, you will be data-led, delivery-focussed and ruthless in prioritising tasks according to value delivered. As an individual, you will be focussed on your own personal development and seeking to make incremental improvements in performance on a daily basis, especially through the use of technology and automation to drive efficiency and quality.
5. Key cross-functional relationships
- Sales
- Product
- Design
- Customer Success (Business Analysts)
- PredictX Founders
6. Key Performance Indicators include:
- MQLs (count, cost & conversion)
- SQLs (count, cost & conversion)
- Pipeline and closed revenue
- ROI of specific initiatives (email campaigns, events, paid social etc.)
- CAC
- LinkedIn & Twitter followers
- Website traffic (absolute traffic, blog post traffic, contact form conversion, organic SERP rankings for key terms).
PredictX
www.predictx.com
London, United Kingdom
Keesup Choe
Unknown / Non-Applicable
51 to 200 Employees
Company - Private
Architectural & Engineering Services
1983
