Marketing Manager London, England
Job description
Salary – Competitive circa £45,000 per annum, depending on experience
Location - KidZania London – Westfield, Shepherds Bush
Job Type - Permanent, Full-time
About Us
KidZania is no ordinary city. It's an exhilarating 'Edu-tainment' filled child-sized destination where kids' dreams come alive through interactive role play and exciting reality-based activities. We empower and inspire children to explore future career choices while having an absolute blast!
With 28 locations worldwide, from Mexico City to Tokyo to London, KidZania welcomes over 9 million visitors each year, with 8 more facilities on the way. We're on a mission to transform young minds and create a better world.
At KidZania, we believe in the power of collaboration, fun and making a meaningful difference. We're looking for a digitally savvy, people-person with a strategic creative mindset to join our small marketing team and help us communicate the essence of KidZania!
Are you ready to play a pivotal role in shaping the future for thousands of children and teens every year? Join us to manage the marketing here at KidZania London.
KidZania’s values are our shared beliefs about behaviours that are key to how we deliver against our objectives and help us achieve our vision and strategy, shape the way we deliver our functions and are integral to the way we interact with each other, professional stakeholders and the public.
KidZania is a Mindful employer, taking the lead and championing in positive mental fitness at work. We are also a member of the Disability Confident Charter committed to ensuring an inclusive and supportive working environment that is free from any form of discrimination.
We Employ People of Difference. Please let us know if you require additional access arrangements during the recruitment process.
https://jobs.kidzania.co.uk/
https://kidzania.co.uk
What You'll Do:
- Work closely with the Head of Marketing to bring the KidZania brand strategy to life in all marketing communications channels, driving new acquisition and customer retention, supported by a Digital Marketing Executive.
- Manage all social media platforms and email marketing campaigns, and keep the KidZania website content up to date to ensure clarity and consistency across these key owned channels.
- Collaborate with our Marketing Analyst & CRM Executive to act upon real-time data insights and sales performance reports, continually refining activity plans.
- Create compelling content in collaboration with the Experience and Operations Teams, engaging children, families, and corporate ‘grown-up’ clients, to showcase our unique and valuable experience.
- Capture the latest news by managing film/photography shoots, helping with press and brand partner visits and generally being hands-on when exciting new developments take place.
What You'll Bring
- A creative and digitally forward mindset. You embrace tech that makes work easier and fast-tracks success.
- A self-starting problem-solver who thrives both in collaboration with others and autonomously.
- A social media lover who isn't camera shy. We need someone who can confidently, yet naturally/informally front the latest news and happenings in our mini-scaled city.
- Lots of energy and versatility. KidZania operates year-round, and things move and develop fast. We need someone who is excited about "the new" and thrives in a dynamic environment where anything is possible.
- A content creator who captures memorable moments through videos and photos, and can quickly create engaging content for platforms like Insta Reels and TikTok.
- In summary, you're a grown-up who never really wants to grow up. You love doing a job you're passionate about, where you can work hard and play hard all at the same time.
- Ability to work constructively across teams to ensure that the business of the Company is carried forward cooperatively and effectively
- Continuous improvement mindset, positive attitude and resilience.
- Passionate about education and our future generation.
- Experience in managing relationships with public and third parties, more broadly, fairly and with respect, without stereotyping or bias.
Essential Criteria
Previous experience in a similar role and within Leisure, Attractions, Hospitality, Entertainment, Retail
- Natural-born marketer with experience in a fast-paced, direct-to-consumer marketing role, ideally within the brand experience, hospitality, or leisure industries.
- Experience updating website content on common CMS platforms with a positive ‘can do’ attitude.
- Extensive experience in creating, scheduling, and optimising social media content across consumer and B2B platforms. You may not be a professional photographer, but you have an eye for great shots.
- Proactive and organised with the ability to lead and work as a team, with initiative.#
- Confident and personable, with ability to build strong relationships is at the heart of our business. Others are happy to help you, and you're known for your clear and upbeat communication style.
- Proficient in using online email marketing systems to build, schedule, and report on regular segmented campaigns.
BENEFITS
Some of the fantastic benefits available for this role include:
- Fun and Inspiring place to work
- 25 days annual leave, plus recognised Bank Holiday
- Employee Assistance Programme - A 24-hour telephone and online service for specialist advice and counselling services. This service is available 24 hours a day, 365 days a year.
- Training and Career Development opportunities
- Company Pension Scheme
- 50% Discount on food in KidZania and subsidised hot drinks
- Westfield Discounts
- Free and Discounted KidZania Tickets
- 25% Discount in our retail shop and KidZania Birthday Parties
- 40% Discount in our internal food and beverage outlets
- 20% Discount at Hilton Kensington stays
- 30% Discount at Dorsett stays
- + more such as discounts to Red Letter Days, Buy a Gift
Brief description of the selection process:
Join us for a two-stage interview process, starting with a virtual first stage interview so you can decide if our vibe is your vibe!
Are you ready to take KidZania London into its 8th year and beyond, transforming the hopes and dreams of the next generation while fulfilling your own career aspirations? Apply now at https://jobs.kidzania.co.uk/ and join the KidZania London team today!
Learn more about KidZania at https://kidzania.co.uk (and feel free to share your thoughts on how we can improve our owned channels!)
For more information, please contact Human Resources on [email protected]
We are an equal opportunities employer. Please let us know if you require additional access arrangements during the recruitment process.
