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Marketing Manager

Do you want to play a key role in scaling-up a new and innovative data and consulting services business serving global private equity?

Humatica is an award-winning, specialist management consultancy focused on increasing organisational effectiveness. We help Private Equity funds and their portfolio company leaders to build strong organisations that deliver value growth.

Our purpose is to help senior executive clients establish fit-for-purpose organizational structures, processes, and behaviours. We work closely with our clients to implement pragmatic solutions that improve management effectiveness at all levels, make teams more productive, drive accountability and ensure entrepreneurial leadership.

We have an open, collaborative and high-performance culture characterized by innate curiosity, transparency and respect for the individual. Personal development is facilitated through a rigorous and objective feedback process, training, and codified consulting best-practices in the “Humatica Way”. We offer team members not only the opportunity to work directly with entrepreneurial CXO-level clients and PE-funds, but also actively contribute to the entrepreneurial growth of our firm.

With offices in London, Zurich, Singapore and soon Munich, we work with demanding private equity funds across diverse industries in Europe, North America and Asia Pacific.

We are looking to hire an exceptional Marketing Manager to join our London team and lead Humatica’s international marketing efforts. Our marketing approach, with a focus on high-quality content and digital channels is driving increased international interest and business results with our narrowly-defined target segments. We need a professional marketeer who can take our strong foundation to the next level and drive inbound lead generation to accelerate international growth.

Your role:

• Develop a deep understanding of our target CEO and investor personas, their pain-points and
  decision-making processes
• Define marketing and channel strategies, and tactics to increase Humatica brand awareness and lead gen with target personas
• Define and lead successful marketing campaigns and own their implementation from ideation to execution
• Leadership and coordination of internal and external team resources to prepare and execute
  activities across the prioritised marketing channels
• Work with our consulting team to curate engaging content for our website and blog that attract and engage target personas
• Own a variety of organic and paid acquisition channels including content creation, content curation, event management, PR, social media, lead generation campaigns, copywriting, performance analytics
• Cultivate and expand strategic relationships with private equity media partners and agencies
• Prepare marketing budget on a yearly basis and on-going monitoring of costs and expenses
• Collaboratively lead the yearly development of a marketing plan with specific measures, cost and dates as well as monitor on-going progress
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies as a quality gatekeeper
• Measure and report on the performance of marketing campaigns, resulting insights and progress toward goals
• Analyse the behaviour of target personas and adjust email and advertising campaigns for improved marketing effectiveness
• Create high-quality content with Adobe Creative Suite for our website, social media posts and newsletter campaigns (templates with Humatica branding available)
• Collaborate with partners in the DACH and Asia regions to support the development of international materials

Your profile:

• Deep interest in private equity and organisational transformation with a high level of curiosity and desire to learn
• Engaging and outgoing personality that is interested in building networks
• Assertive leadership capability with a passion for organizing self-development
• Proven ability to identify target audiences/personas and creatively develop and lead cross-channel marketing campaigns that engage, educate and motivate
• 5-10 years experience in on- and offline marketing, preferably for B2B professional services
• A good sense of aesthetics and eye for good design
• Analytically literate, comfortable working with large data sets
• Good written English editing skills including understanding for great copy and persuasive
  communications materials
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
  
• Solid understanding of website analytics tools (e.g., Google Analytics)
• Experience in the use of Wordpress CMS, Salesforce. Hubspot, Adobe Creative Suite, LinkedIn and social media platforms

Our offer:

• New, entrepreneurial growth challenges in an innovative and rapidly developing sector
• Engaged leadership with clear vision, values and focus on your personal development
• Being part of a diverse, international team (10 nationalities)
• Competitive, performance-based compensation, bonus and profit-share
• Attractive work location in London
• Flexible remote and office working