Marketing Manager Leeds, England
Job description
This is an exciting opportunity for a Marketing Manager to join and established recruitment firm. The business is a small, but growing and ambitious recruitment business located in Kirkstall, Leeds. They are at a stage where recruiting significant marketing resource is critical in order to continue their growth.
If you live, breathe, and think marketing, you are looking at the job just for you. We're looking for a flexible, knowledgeable, and versatile marketer who will be responsible for the growth of our client's business using effective marketing tools.
Marketing Manager responsibilities include tracking and analysing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with the company's brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help them build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities:
- Develop strategies and tactics to get the word out about the company and drive qualified traffic to their front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for the company website and blog that attracts and converts their target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyse service behaviour and adjust email and advertising campaigns accordingly
Requirements and skills:
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Experience in setting up and optimizing Google AdWords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up to date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
The company offer a great working environment along with fantastic benefits including:
- Competitive salary
- 25 days' holiday plus bank holidays
- Continuous professional development
- Pension
- Free monthly Team hangout
- Bi-monthly Team Foodle
- JD our wellness partner
- Yearly Christmas party
- Personal Computer, Keyboards and Mouse.
Headway Recruitment is acting as an Employment Agency in relation to this vacancy. Headway Recruitment are an equal opportunities employer and we are committed to a policy of diversity, equality and inclusion.
