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Marketing Manager

As Marketing Manager in the College of Arts, Humanities and Social Sciences, you will support the college’s ten academic schools with the introduction and development of integrated, inspiring, targeted, and timely marketing plans and activities. You will have a key focus on student recruitment and conversion but will work on research-related activity too.

We are looking for a creative, dynamic, and experienced marketer to join the team, where you will report directly to the Head of Communications, Marketing and Recruitment, and work closely with the college Communications Manager and Student Recruitment Manager. You will have direct responsibility for three members of staff who oversee marketing, website development and media production. Experience of managing teams would be beneficial.

As a key member of the team, you will work with colleagues in the other two colleges, academic schools and central departments to undertake projects ranging from targeted marketing campaigns to broader market research projects. For this reason, we’re looking for someone who understands the benefit of collaboration while also recognising the need for discipline-specific campaigns and materials, advocating for Arts, Humanities and Social Sciences subjects with passion. We are looking for someone who appreciates the shift to a ‘digital first’ environment and can balance our digital marketing portfolio alongside more traditional activities, ensuring the full suite is branded consistently and complementary.

You will need a keen eye for detail as you give expert advice to staff in academic schools and provide oversight for the college’s market research and branding projects, ensuring the materials we produce are attractive and creative while accurately reflect our brand and values.

About the college

The College of Arts, Humanities and Social Sciences comprises of 10 academic schools, ranging from the largest in the university (Cardiff Business School) to the smallest (School of Welsh). Our academic colleagues are committed to excellence in teaching and research, and we have an internationally recognised intellectual capacity considering the key theoretical and practical questions in the study of the economy, politics, and society.

We aim to provide a positive and enriching student experience where our students learn and engage with inspirational academic scholars and researchers and become part of an internationally inclusive and diverse environment.

For informal enquiries about this vacancy, please contact Laura Stephenson, Head of Communications, Marketing and Student Recruitment in the College of Arts, Humanities and Social Sciences ([email protected]).

The post is full time (35 hours per week) and open-ended.

Salary: £44,737 - £51,805 per annum (Grade 7)

It is the University's policy to use the person specification as a tool for shortlisting. Candidates should evidence that they meet all of the essential criteria as well as, where relevant, the desirable. You are required to submit written evidence of how you fulfil each of the Essential Criteria in the Person Specification (and if met Desirable Criteria), using the same order/numbering in which they appear, in the form of a supporting statement. Please save as 'Name_XXXXXBR_Supporting Statement' when uploading your attachment so it can easily be identified.

Date advert posted: Thursday, 23 February 2023

Closing date: Thursday, 23 March 2023

Please be aware that Cardiff University reserves the right to close this vacancy early should sufficient applications be received.

Cardiff University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds who have the ambition to create a University which seeks to fulfil our social, cultural and economic obligation to Cardiff, Wales, and the world. In supporting our employees to achieve a balance between their work and their personal lives, we will also consider proposals for flexible working or job share arrangements.

Key Duties

• Provide professional advice and guidance on marketing processes and procedures to internal and external customers that will have institution wide impacts
• Provide professional advice and guidance on processes and procedures, including advertising and conversion, to colleagues in academic schools, supporting them in the attainment of their recruitment targets
• Contribute to the long-term strategic planning and management of the college’s marketing activity, interpreting said strategy into work priorities and setting the standards for the section, as well as advising on the impact of marketing on strategic developments and plans
• Establish and implement school marketing plans - planning, coordinating, organising, and delegating work, monitoring progress and intervening as required – using data and market insight to inform plans and activities
• Manage campaigns to support application generation and conversion, working with digital agencies and colleagues across the university to maximise return on investment, tailoring the approach to meet the needs of home and international student markets
• Take responsibility for resolving issues independently within marketing, using judgement and creativity to suggest the most appropriate course of action and ensuring complex and conceptual issues and solutions are understood by the audience
• Plan and deliver marketing projects for both the schools and college that have a department-wide wide impact, managing the operation of project teams as needed, planning, organising and delegating work, monitoring progress and intervening as required
• Ensure that market research and market analysis are delivered to the college and its constituent schools, proactively changing the delivery according to customer requirements
• Line manage and lead the college’s marketing and web and media teams; monitoring performance, supporting development and establish priorities in line with department and institutional objectives
• Oversee development of media assets, such as photography and video, working with internal teams and external suppliers
• Use market research and advances in marketing practice to identify and target the emerging needs of potential applicants working with the college Communications Manager to coordinate, develop and enhance messaging
• Investigate and analyse specific issues within marketing, creating recommendation reports, supported by advances within marketing

• Establish relationships with key contacts to ensure role objectives are met, developing appropriate communication links and meaningful relationships with colleagues in central marketing teams to influence activity and secure support for the college’s constituent academic schools
• Develop the digital presence of the college’s academic schools, working with colleagues to enhance digital student recruitment and to identify opportunities for enriched content relating to research and staff expertise

• Create and contribute to specific working groups with colleagues across the University to support school and departmental objectives
• Collaborate with others to develop processes and procedures to be used across the college and its constituent schools
• Oversee implementation of the university’s CRM system for AHSS, ensuring processes, tools and data integration meet the needs of the college, particularly in relation to email marketing

General Duties

• Undertake a variety of administrative duties to support the department
• Instruct and guide other employees across the University within marketing
• Ensure that an understanding of the importance of confidentiality is applied when undertaking all duties
• Abide by University policies on Health and Safety and Equality and Diversity
• Perform other duties occasionally which are not included above, but which will be consistent with the role.

Essential Criteria

Qualifications and Education

• Educated to degree level and possession of a Chartered Institute of Marketing Professional Diploma and/or significant experience in a marketing role.
  

Knowledge, Skills and Experience

• Substantial experience of working within digital and traditional marketing, with the ability to demonstrate this knowledge and be recognised as an authority in the field
• Experience in outsourcing and commissioning projects (such as video, advertising, design and print) and managing suppliers to deliver on-time and within budget
• Ability to influence operational and strategic decisions through an evidence-based approach and demonstrable marketing expertise
• Evidence of managing the customer journey and improving touchpoints for a seamless online and offline experience
• Proven ability to develop networks across a complex organisation, and to act as an ambassador externally
• Understanding of external regulations and the impact they have on marketing activities, such as PECR, Welsh Language Standards, CMA and GDPR requirements

Planning, Analysis and Problem solving

• Evidence of ability to undertake high-quality research and analyse data to propose solutions to expansive problems using initiative and creativity
• Proven experience of managing staff and budgets to ensure projects are delivered on time and within financial parameters
• Experience of successfully managing staff, including identifying and resolving performance related issues, with well-developed leadership skills and a clear passion for developing motivated staff and strong teams.

Desirable Criteria

11. Experience of working within a CRM context
12. Experience of working in a Higher Education environment
13. Fluency in Welsh, written and oral

44,737

51,805

Marketing, Media and Public Relations

Grade 7