Marketing Internship Glasgow, Scotland
Job description
Job Description
The job profile is for the position of Competitive Intelligence (CI) & Insights Internship role, 12-month contract role.
Our Team
Our CI & Insights team is part of the wider Marketing team and plays a key role in providing insights to different areas of the business. Our team supports internal stakeholders with insights about our competitors, brokers, clients, and customers. Our goal is to always deliver actionable insights which enable our stakeholders to take informed decisions.
You’ll join a friendly and supportive team – we’re looking forward to welcoming you!
The Role
The CI & Insights Intern will develop our centralised portal for insights and build an engagement plan to give it the right visibility. This role will also support our research projects from survey creation to reporting working closely with internal stakeholders and external vendors. This role will report to the CI and Insights lead analysts.
Overall Responsibilities:
Competitor Intelligence:
Partner with internal colleagues and external vendors to identify and monitor competitor activities, new technologies, emerging threats, and opportunities. Support CI lead analyst on priority projects/deliverables.
Be co-responsible for the ongoing management of the CI online dashboard including - liaising with key market stakeholders to support in their usage of the dashboard, managing contact list and distribution of weekly CI alerts, tracking utilisation of CI dashboard, and suggesting ways to improve its effectiveness.
Support the CI function by sourcing and analysing publicly available competitor and market information including what makes our competitors different.
Develop compelling presentations to share with business stakeholders.
Insights:
Be the person managing our Insights portal, the internal website where all insights are centralised.
Organise the portal to show relevant reports in each market and ensure it offers an easy-to-use solution for our internal colleagues. Structure the content in a clear and logical way and ensure the website is up to date with all our latest reports.
Work on an engagement plan for our Insights portal’s visibility and ensure the latest reports reach our internal colleagues. Ensure our portal is part of the monthly updates to the business and build a plan for engaging colleagues with insights (e.g. newsletter, internal communications).
Support the delivery of insights surveys among brokers, clients, and customers. This includes for example annual satisfaction surveys, Brand Health Trackers, and communications testing. Typical activities will include:
Questionnaire creation: work with stakeholders to create new or adapt existing questionnaires based on requirements and make sure our surveys keep up to date with the latest business needs.
Survey distribution: consolidate and validate contact lists from different markets and for different audiences. Use survey tools to upload contact lists and send the surveys to our brokers, clients, and customers. Monitor the progress of the response rate and take appropriate actions to meet targets.
Data analysis: capture key insights emerging from survey feedback. This may involve analysing large quantity of data and distill into the key learnings.
Reporting: help the creation of reporting ensuring our presentations are in line with stakeholders’ expectations and business needs.
Provide support to the team for ad-hoc requests as required.
Skills should include:
Strong analytical and problem-solving skills.
Desire to learn about our business and build internal and external relationships.
Excellent teamwork, communications, and interpersonal skills.
Ability to work effectively in a dynamic, rapidly changing, team-based environment.
Well-organized and comfortable managing multiple projects.
Ability to take initiative and able to work independently.
Confident using Word, Excel and Power Point and willingness to learn new software.
Proficient in both written and spoken English; other European language a plus.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.
