Marketing Intern London, England
Job description
Marketing Trainee Max Factor COTY
We’re Coty, a global leader in beauty. We’re #1 in the world for Fragrance and #3 in the world in Colour Cosmetics with a portfolio of brands that have been known and loved for generations.
Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We have some of the most well-known brands in the categories of Fragrances, Colour Cosmetics and Skin & Body Care including Gucci, Chloé, Calvin Klein, Burberry, Marc Jacobs, Sally Hansen, philosophy, Adidas, Rimmel, Max Factor, COVERGIRL and the list goes on and on!
Coty is committed to building a workforce that is as diverse as the communities we serve. Hiring people with different backgrounds and experiences helps us build better products, better serve our users, and build a diverse and inclusive workplace.
KEY RESPONSIBILITIES
Support the Brand Team in executing 360 marketing plans including media executions, asset production and post campaign analysis.
Monitor and evaluate the brand and portfolio performance, trends, and competitive landscape to strengthen the strategy and identify new opportunities.
Maintaining competitor records and monthly tracking records (including promotions, Point of Sale and advertising)
Liaising closely with the local and global marketing teams, merchandising, e-com, and innovation team to achieve the above roles and responsibilities.
Complete regular audits of brand e-content on retailer web sites and work with e-Commerce team to update content where relevant.
Develop a holistic sampling strategy to support product launches and key consumption periods.
Maintaining budget files by raising PO’s and supporting with invoice queries
Management and distribution of new product samples to marketing, sales and PR teams as required.
Point of Sale
Develop Point of Sale materials for in-store for certain projects.
Budget Management
Support with the brand marketing budget, raising POs, helping to resolve supplier invoice queries and ensuring all budget trackers are maintained correctly.
Presentations
Support the brand team in preparation for big presentations by ordering sample products, room decoration and creating any other necessary marketing materials (e.g. booklets, posters etc.) Present Max Factor brand inductions to new starters in the business.
Asset Development Assist in day-to-day project management needs for key campaign assets (print, TV, PR, digital). Assist is the development and creation of “ad hoc” creative assets to be used across the brand’s multiple digital touch points (online, e-com, social media).
Asset Management
Manage brand assets and folders downloading key documents, campaign toolkits, pack shots and saving to campaign folders in the drive. Be the team expert on DAM database.
Competitor Watching
Track competitor activity and industry trends, sharing key learnings with internal teams. Present analysis at monthly brand review, including tracking category, brand and sub- segment performance and defining the underlying performance root causes.
QUALIFICATIONS/EXPERIENCE. Strong analytical and organizational skills. Demonstrate a pro-active attitude and flexible approach. Excellent time management and prioritization skills and the ability to work under pressure. Ability to develop effective working relationships and be a good team player. High level of numeracy, marketing sense, PC skills, maturity and communication skills. Experience in Indesign/Adobe Suite is a plus. Able to demonstrate a creative flair! Able to demonstrate a passion for brands
COMPETENCIES
Entrepreneurial Mindset: Proven ability to develop creative solutions thinking analytically and conceptually. Solution provider and problem solver. Self-starter: Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development. Team Player: Ability to develop effective working relationships being able to collaborate and influence others demonstrating integrity and respect. Constructive networker: Collaborates easily with others and adapts to different working styles. Organized in action: Able to organize own work, multi tasker. Excellence in execution: Reliable, gets things done on time & takes responsibility for final executions
