Marketing Executive – Loyalty Ashford, Kent, South East England, England
Job description
Marketing Executive – Loyalty and Campaigns
Ashford (hybrid – 1 day p/w in office)
We have an exciting new opportunity for a creative and digital savvy marketing executive to join our Commercial Marketing Team to help us with the next stage of its growth and journey.
You’ll be helping to turn the marketing strategy for mybrakes rewards into actionable plans and fantastic communications across relevant touchpoints that are data and insight driven and deliver our commercial objectives. You’ll be working closely with other functions to collaborate on plans and optimise performance, while seeking continual enhancement of the customer experience across key life stages, e.g, joining, welcome, nurture, grow, customer feedback, retention, and reactivation.
It is a great time to join the team and a brilliant opportunity got an enthusiastic marketing executive to help contribute to and shape the development of a best in class national customer rewards programme.
What you’ll be doing:
- Manage and maintain the monthly, quarterly and annual mybrakes rewards communications plan on and offline, keeping it up to date
- Co-ordinate the activation of mybrakes rewards communications for customers and sales both online and offline
- Create high-impact copy and content for digital, email and social media to support key campaigns, the launch of new offers and life stage communications
- Work with the agency to maintain content on the mybrakes rewards platform
- Monitor and track campaign performance
- Work closely with all teams including category, sales, finance, internal communications, social, agencies and the wider marketing team
- Manage enquiries to the mybrakes rewards customer inbox
- Produce a weekly competitor snapshot and more detailed monthly competitor report
-
Assist the Promotions Manager with updating the Brakes website with daily reduced to clear deals and with the content and creation of customer emails
What we are looking for:
- Experience within a marketing role with proven experience of managing campaigns, result and insights
- Experience of planning and coordinating communications on and offline
- Creative flair with solid verbal and written communication skills
- Good analytical skills with an understanding of key social and digital metrics
- Experience of monitoring campaign performance and collating reports
- Salesforce experience would be beneficial but not essential
Brakes invented modern food wholesaling and provides the highest quality fresh and frozen food and ingredients to some of the nation’s most famous pubs and Michelin-starred restaurants, as well as schools, caterers, care homes and hospitals. We are proud to offer the biggest range of award-winning products in foodservice. We’re owned by Sysco, the world’s leading foodservice company.
We’re obsessed about making customer connections that matter, taking insights on what our customers need and want, and translating them into exciting experiences and communications both on and offline. We have recently launched a market-leading new rewards programme for our customers called ‘mybrakes rewards’. Since launch, we’ve seen continuous growth in customers joining, great engagement and customer feedback. If this role sounds like something you would be interested in, please click apply.
At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
