Marketing Executive, Digital Capabilities London, England
Job description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
Join Team Amex and let’s lead the way together.
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalised digital communication, to create a genuine human connection that drives business results.
Member-Get-Member (MGM) is one of our largest digital acquisition channels in the UK, and has seen outstanding growth across the last seven years. This success has been driven by continuous innovation and test and learn, and has had a global impact on our MGM strategy.
This Marketing Executive, Digital Capabilities role will drive MGM forward our largest acquisition channel, by taking ownership of the customer journey and by partnering closely with Marketing and Technology to improve customer experience, launch new capabilities, further develop existing capabilities and devise new ways to target, segment and grow.
How will you make an impact in this role?
- Implement the current MGM Strategy for growth and contributing innovative insights
- Drive acquisition through the launch of innovative capabilities that encourage our Cardmembers to refer and our Prospects to apply e.g increased personalization
- Improve efficiency through delivery against key metrics (bounce rates, submit rates, conversion rates etc.)
- Maintain and own the channel, to ensure that MGM offers are running efficiently
- Partner closely with Enterprise, Digital & Analytics teams (EDDS) to enhance the end-to-end experience and to support the next generation of MGM program priorities
- Lead the UK Test & Learn programme, by prioritising volume driving tests and initiatives and by supporting the testing of new segments, channels and partner-value offerings to expand customer reach and engagement
- Handle the marketing capabilities of the American Express Referral Program i.e. web pages, Prospect and Cardmember offers, UX design and marketing content
- Co-ordinate international capability implementation projects
Essential Skills:
- Strong campaign and/or project management experience, including implementation and innovation
- A level of technical competency - you may describe yourself as 'tech savvy'
- A highly motivated and positive, can- do attitude
- Adaptable to change and able to deliver against challenging targets
- Excellent analytical, problem solving and strategic thinking skills
- Excellent verbal and written communication skills, incredible attention to detail
- Strong relationship building skills, able to collaborate and influence to get consensus on new insights
- Solid understanding of card economics and financial concepts, e.g. ROI
- Good working knowledge of Excel, PowerPoint, Word
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
At American Express, you’ll be recognized for your contributions, leadership, and impact - every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
To complete your application, please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on [email protected]
