Job description
Marketing Executive – Costa Express
We have a fantastic opportunity for a talented Marketing Executive to play a key role in supporting our Express Marketing team. Your role will be to support the delivery of marketing campaigns for our Express Platform to drive brand advocacy, customer engagement, and positive reputation. The role would suit a passionate marketing executive with experience in customer or brand marketing, who wants to develop their career and learn from some of the very best in the business.
A bit about us...
Here at Costa Coffee, our vision is to inspire the world to love great coffee. We’re all about passion, energy and teamwork to serve uplifting moments to coffee fans globally. From our humble beginnings in 1971, we’re now the UK’s most loved coffee Brand. With the help of our Partners and the Coca Cola system our growth ambitions have no limits. Along with our much loved Stores, we now have propositions spanning Ready-to-Drink, Costa Express, FMCG and our leading B2B networks. Costa are pioneering the future of the coffee industry.
A bit about the role...
This role reports to our Express Marketing Manager and will be responsible for producing and managing compelling content for all Express machine screens in the form of seasonal and brand campaigns, delivered through our content management system and deployed across the 12,000+ machines in the UK. Key responsibilities will include but not limited to:
- Support the Express Marketing Manager on specific customer marketing programmes
- CMS (content management system for Costa Express) platform owner – supporting the CMS calendar and leading the set-up of all digital content on the User Interface.
- Leads creative development for machine screen content – campaigns, always on and partner deals.
- Manages multiple internal stakeholders (marketing/sales/innovation/PR etc.) and external partners (agencies/trading partners/media etc.) to deliver end-to-end projects and campaigns as defined in the annual strategy – on time and on budget, within a clear approval process.
- Support on trade/shopper marketing plans; creates impactful, market leading consumer experiences
- Assist in the creation of Express integrated marketing campaigns, from POS, to CRM, to Influencer and beyond into brand activation.
- Works closely with UK&I marketing to integrate Express activity into wider UK&I ‘total coffee’ plans and calendars
We want all of our Team Members to thrive and to grow here at Costa, this is why our values are so important to us, Passion, Courage, Trust, Warmth. Along with an ability to work with diverse teams we would look for you to bring the following to this role:
- Marketing experience gained from working within a Marketing team or Marketing agency
- Previous marketing campaign experience and ability to work with content management system
- Passion for creating new content and writing briefs.
- Experience of dealing with creative agencies.
- Strong attention to detail: with advanced computer skills including Excel and PowerPoint
- Be organised and efficient with the ability to respond quickly and accurately to tight deadlines
- Highly developed communication skills and ability to work with internal teams and external stakeholders
Costa are on a growth journey like no other, more countries, more propositions, more opportunities for you to develop your career and work with some great teams. In addition, you’ll benefit from
- BUPA Healthcare
- Costa Pension Scheme
- Bonus Scheme
- 50% staff discount, including endless free coffee onsite at support office
- 25 days Holidays
Costa is made up of true experts, masters of their craft stretching their limits to what’s possible. It’s why we work so well remotely. We trust our teams and embrace technology to help us collaborate. And if needed, we have offices all over the world for those important connection points. Our remote working allows you to balance your work and personal life, while retaining Costa’s much-loved warmth and passion.