Marketing Executive London, England
Job description
Position: Marketing Executive
Reporting to: Marketing Manager
Location Base: Chiswick, London, UK (2 x days per week / 3 days remote)
Contract: Permanent
Global Touring
Here at Global Touring, we’re a travel company specializing in group tours, inspiring people through life-changing travel experiences. Through our brands Topdeck Travel and Back-Roads Touring we are ever developing our product range, driving growth in key sales markets (Australia, New Zealand & North America), innovating product delivery and ensuring we deliver a first-class customer experience. Don’t worry if you can’t find Global Touring when you search online – this is our internal brand, externally we only use our customer facing brands.
Topdeck and Back-Roads serve very different customers, however our ‘one best way’ approach is consistent and effective in supporting the specific strategy and activity for each brand.
As part of our continued growth, we're looking for a Marketing Executive to join our team that align perfectly with our brand and values... if this sounds like you then keep reading!
The Role:
As the Marketing Exec for Topdeck, you'll work closely with the Marketing, Creative, Digital teams and agencies to manage and deliver marketing campaigns. Your role will encompass activating campaigns that grow our presence in the market, helping the brand to increase its online traffic, drive engagement and increase sales revenue based on the objectives set along with other marketing related initiatives.
Key Responsibilities:
- Work with the Marketing Manager to develop effective marketing campaigns, managing them from brief through to post campaign reporting.
- Messaging planning and deployment across our channels working with the marketing and creative teams.
- Managing the email marketing database and e-marketing plan ensuring the data is maximised with tailored and relevant content in line with the brand campaigns.
- Manage our email marketing, paid social media, PPC, web and affiliates marketing activity ensuring all channels are optimised with relevant content in line with the brand/business objectives.
- Work with our Media agency partner to monitor day to day activity with a view to optimise sales conversions
- Deliver marketing and communication initiatives for new projects and campaigns.
- Research (primary and secondary) to learn more about our customers in market, using learnings to build marketing strategies and content.
- Conduct regular competitor and market analysis to inform your marketing campaigns and communications.
- Monitor, analyse and interpret data to produce meaningful insights that can be used to make campaign optimisation recommendations.
- Present results of campaigns to the wider team, using the results to improve future campaigns and drive performance of key areas such as open rates and click-throughs and sales optimisation.
- Analysing and reporting on campaigns across all channels on a monthly basis.
- Any other marketing-related tasks, as directed by the Marketing Manager and Chief Marketing Officer.
Experience, Requirements and Key Behaviours:
- 1-2 years experience in planning and delivering marketing campaigns and activity
- 1 years experience of working with paid digital media (essential)
- Desired tertiary degree in Marketing, Business, Communication or related fields
- Articulate with excellent oral and written communication skills
- Ability to appraise creative work and its suitability based on the brief
- Ability to multi-task and work to deadlines
- Analytically minded with excellent attention to detail
- Experience with the Test and Learn philosophy
- Ideally (but not mandatory) have experience in marketing to young, Gen Z consumers or 55+ travel seekers in the AU/NZ/US markets
- Love of a collaborative, fast-paced, entrepreneurial environment
- A willingness to learn and grow and always be curious
- Openness to work in a global environment, which will involve some out of hours meetings
- And of course… A passion for all things travel related!
Hungry for more? You know what to do.
Our Values
Our values aren’t just words on a page. They’re the backbone; the steering wheel; the soundtrack to how we embrace each day. Like a well baked brownie, every ingredient combines to achieve the rich consistency fuelling the soul of Global Touring.
Stay Curious
We are natural born explorers. Our people question old solutions, apply alternative thinking and embrace being challenged in the search for outcomes. We’re excited by the journey on and off the road – expanding our knowledge, adapting to feedback and questioning the status quo. Value ideas over hierarchy. Have the courage to take risks. Don’t let perfection prevent growth.
Choose transparency
We take the right way, not the easy way. We’re straight up even through the toughest conversations; tackling challenges head-on and with integrity. Honour commitments. Communicate with clarity. And build relationships based on mutual respect. Forget hidden agendas, we treat everyone fairly – despite a preference for instant coffee.
Don’t pass the buck
If we do it, we do it well. We are empowered to make decisions based on data and experience – holding each other accountable along the way. Spare the excuses. Be fearless in the pursuit of results. And take responsibility – even when no one’s looking. There will be bumps in the road; that’s ok. We own our mistakes and learn from the challenges as well as the successes.
Together we go further
Across oceans and office desks, it’s more than a love for travel that keeps us connected. There are no silos here; we are each other’s toughest critics and loudest supporters – especially around the ping pong table. People with diverse backgrounds, different identities and varied experiences make our company exceptional. We embrace alternate perspectives, recognise each other’s strengths and champion collective genius.
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