Marketing Executive London, England
Job description
Each Residents’ Club blurs the lines between hotels, serviced apartments, and private rentals. It provides residents a sense of home with beautifully designed club flats, access to hotel-style services and a members club for as long as they are in town - whether it be a day, week, month, or year. Think pied-a- terre meets private club. The brand will highlight the best in British design with a focus on sustainability and smart technologies at its core. The Other House will provide a unique environment for travelers seeking flexibility, style, and experiences to remember as we reimagine how people stay.
The first location with over 200 Club Flats opened after significant investment in South Kensington, in summer 2022, to great acclaim. The Other House Covent Garden is planned to open in 2024 and The Other House Belgravia in 2025. Whilst the initial focus will be on prime central London, the venture will roll out globally, catering for the aspirational business and leisure traveler for short and long term stays.
What's in it for you as an OtherHouseMate?
Working among a team of passionate and caring individuals
Industry leading Benefits package which includes: Length of Service Rewards, Birthday Celebrations, exclusive Perkbox discounts, Cycle To Work Scheme, Nursery Scheme Vouchers
The Other House Discounts for food and drink in our Bar and Restaurant when dining
The Other House Friends and Family discounted rates when you book an overnight stay
Christmas and Summer Team Parties and social events through the year
And that’s just the start!
Role: Marketing Executive
You will be responsible for developing marketing activity that helps to drive awareness of The Other House brand and offering, with a focus on leading and executing our social media strategy and internal communications.
This is an exciting and pivotal role and requires someone who is enthusiastic and passionate about all aspects of marketing – from campaign planning and strategy, to roll-out and analysis no two days are ever the same!
Responsible for our social media strategy ensuring we execute best-in-class channel plans that reflects The Other House brand and focuses on community growth and engagement.
Responsible for the end-to-end management of all social media accounts (brand, TOH SK and Naomi Heaton), including responding appropriately to all engagements across channels.
Lead our social influencer strategy, using your knowledge of the industry to identify new opportunities, working with our PR agency to vet opportunities.
Review and report on all social activity, using data and analytics to measure the effectiveness of our social posts and channels.
Coordinate between our in-house teams (sales, events marketing etc) and our external creative agencies to create and update creative assets that accurately reflect the brand.
Provide day to day support in executing marketing plans as directed.
Work on new and innovative campaigns that deliver on brand and business goals.
Based on social knowledge, support on monthly reporting to provide insights into campaign effectiveness (i.e. has our social activity spurred engagements on other channels)
Update and amend our web copy, ensuring our tone of voice is in keeping with our brand guidelines, as directed. Wordpress proficiency – not copywriting
Conducting regular market and competitor analysis.
Work with relevant teams to ideate on events that will drive revenue and interest from our local members.
Update and distribute internal event communications to our onsite staff, working with them to identify new, effective communication methods.
Create design briefs for print and video collateral working with our Head of Marketing for sign off and external agencies for production and roll-out.
Assist on photo shoots by creating relevant mood boards, shot lists and helping to ensure the smooth running of the day.
The successful Marketing Executive will demonstrate:
Previous marketing assistant experience (within travel and hospitality desired but not essential)
Have a genuine passion for delivering personalised hospitality experiences, for food, drinks, and people
Have a good understanding of social media processes and best-in-class planning and execution
Have a passion for generalist marketing with an enthusiastic attitude and willingness to learn
You will be well organised, efficient and have an eye for detail
The ability to be an ambassador for the brand, and act as a cheerleader for TOH marketing team
Enthusiastic about working in a dynamic and fast paced environment with an energised, engaging, and positive personality.
A willingness to work flexible hours to ensure attendance at the events they have curated
The Other House is proud to be an equal opportunity employer and is committed to diversity and inclusion in the workplace. We seek to recruit, develop, and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages, and sexual orientations, as well as any other groups that could bring diverse perspectives to our business.
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