Marketing Executive Sunderland, North East England, England
Job description
Marketing Executive
Full Time (40 hours)
Sunderland AFC is looking to appoint a Marketing Executive to form part of our internal Marketing Team within the Communications, Digital & Marketing domain.
The key responsibilities of the role include:
· Lead the creation of fully integrated marketing campaigns for products and services across all channels to drive sales and revenue growth, working with internal stakeholders as well as creative agencies.
· Manage the lifecycle of all Club campaigns – football and non-football – continually evolving and monitoring marketing plans and activity to maximise ROI.
· Delivery of email marketing campaigns, including ticketing, retail, hospitality and partnerships, and the continued growth of the Club’s email database.
· Manage the marketing calendar, including email, social and website, and work with the wider domain on prioritising and scheduling campaign activity.
· Gather insights from analytics and CRM tools to ascertain return on investment and monitor performance, applying findings to the overall marketing strategy and future campaigns.
· In collaboration with the Club’s communications team, oversee and generate content for the Stadium of Light’s digital platforms.
· Production of marketing and commercial content for publication across the Club’s digital platforms and print publications.
· Ensure user journeys are tailored and personal with the most relevant content served to each fan.
· Alongside the content and communications teams, develop and implement the Club’s mobile application engagement.
· Collaborate with other departments to with ensure the continued development of the fan engagement, matchday experience, partnerships.
· Act as primary contact for all marketing matters and requests – internal and external.
The position is full time (40 hours per week), the availability to work flexible is essential to suit business needs. Additionally, you are required to work all home fixtures and special events unless previously agreed with your manager.
To apply please email your CV and covering letter, stating your current salary, to Recruitment, Human Resources, Sunderland AFC, Stadium of Light, Sunderland, SR5 1SU. The closing date for all applications is close of business Friday 19th May 2023.
If your application is successful, you will be contacted for an interview which will take place at the Stadium of Light on a date to be confirmed. Please note the position for which you are recruited is subject to a Disclosure and Barring (DBS) Check. All applicants must be able to verify that they are eligible for work in the UK.
EQUAL OPPORTUNITIES
· Sunderland AFC is an equal opportunity employer.
· We are committed to a policy of treating all employees and job applicants equally.
· Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.
SAFEGUARDING CHILDREN & VULNERABLE ADULTS
Sunderland AFC recognises that the safeguarding and protection of children and vulnerable adults is of paramount importance within the organisation. Sunderland AFC owes a duty of care to safeguard all children and vulnerable adults involved in activities as organised by the football club. Sunderland AFC will ensure that safety and protection is given to all children and vulnerable adults involved in activities through adherence to the Safeguarding guidelines adopted by the Club
Job Types: Full-time, Permanent
Ability to commute/relocate:
- Sunderland, SR5 1SU: reliably commute or plan to relocate before starting work (required)
Work Location: In person
Application deadline: 19/05/2023
