Job description
Be all you can be with Hamberley
Hamberley Care Homes is a leading provider of truly person-centred and holistic care in the UK, offering 24/7 nursing, residential and dementia care to our residents. We pride ourselves on being a driving force of care innovation with luxury care homes across the UK.
As part of our growth plans, we have an exciting opportunity available for a dynamic and forward-thinking sales and marketing professional to join us as our Marketing Executive.
In this newly created role, the Marketing Executive will be reporting to the Head of Business Development and will be responsible for developing and supporting with implementing strategic marketing plans across all channels by focusing on brand, social media, creating and curating content.
The Marketing Executive will play a fundamental role in raising the profile of our brand; of our care homes in the local community through community engagement, local marketing and effective business development activity to assist with increasing occupancy numbers for our care homes.
We offer our colleagues:
- 25 days holiday plus Bank Holidays
- Workplace pension
- Comprehensive and further learning opportunities
- Opportunities for career progression
- Refer a Friend Bonus - up to £750 per referral *T&Cs Apply
What you’ll be doing:
At Hamberley, we believe that our residents deserve something ‘Extra Special, Every Day’.
Some of the things you'll do in the role include:
- Manage sales enquiries to maximise sales and occupancy of the care home.
- Support the management of and optimize digital marketing channels, such as websites, social media, email marketing, and search engine optimisation (SEO).
- Support the development of the marketing strategy to support the Group Sales Team.
- Developing strong relationships with business stakeholders and strategic partners to improve business performance.
- Plan and oversee the creation of marketing collateral, including advertising materials, sales presentations, and promotional campaigns.
- Deal with all relevant admin such as effective budgetary controls and preparation of sales management reports.
- Collaborate with cross-functional teams to identify business opportunities and provide customised solutions and will lead the development of marketing materials and campaigns.
Could you be part of our team?
The successful applicant will have:
- Bachelors degree in Marketing, Business, or a related field.
- Proven experience in a marketing / social media role, preferably within health and social care.
- Strong creative thinking and problem-solving skills.
- Excellent written and verbal communication abilities.
- Proficiency in social media management and digital marketing tools.
- Graphic design skills with a strong eye for aesthetics and attention to detail.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Engaging stakeholder relationship skills
- Experience working with multidisciplinary teams to support project delivery.
- Be decisive, self-motivated, proactive, flexible, and adaptable.
Hamberley People
We respect and value our residents and each other. At Hamberley Care Homes, we believe in the importance of what we do and why we do it. Creative and empowered, our people see every day as an opportunity for growth and development. We make ideas happen. Together we can achieve anything. Be part of it!
About Hamberley
Fast-growing and innovative, we’re opening six new homes in 2023/2024. Recognised for our exceptional approach to care, we were chosen as Residential Care Provider of the Year in 2019 and 2022.