Marketing Executive Chelmsford, England
Job description
First Bus are looking for a Marketing Executive to help deliver the marketing activity and local marketing plan for the East of England!
As our Marketing Executive, you will be an integral part of the marketing function, delivering end to end marketing campaigns and activity across the full marketing mix, as well as providing general marketing support to the local management team, where necessary.
You'll be joining a fantastic team, who's main aim is to work collaboratively in making First Bus the travel provider of choice!
With our hybrid working model, you can be based in either our Norwich or Chelmsford depot.
What will you be doing?
- Delivering marketing campaigns and co-ordinating new service launch events, ensuring they are delivered on time and within budget
- Managing online content across customer facing, digital channels
- Assuming responsibility for all bus publicity material produced locally, including timetables, on-bus material and other locally produced literature, ensuring marketing material is deployed and maintained in line with marketing plans
- Ensuring that brand guidelines are adhered to by bus type and supporting an ongoing audit process to ensure consistency/uniformity across the fleet
- Planning and delivering market research initiatives, in conjunction with central marketing teams, ensuring an up-to-date insight from both user and non-user views on First Bus
- Managing the deployment local initiatives and campaigns to promote bus travel across the East of England
- Providing general marketing and promotional support, sourcing and managing the inventory of promotional material for external events
- Ensuring procurement and back-office financial processes are followed in line with marketing spend
What are we looking for?
- Past career experience of working in a marketing function or role
- Experience of delivering integrated marketing campaigns with a track record of delivering commercial returns
- Experience in copywriting
- Experience of compiling complex media plans, including knowledge of digital media channels
- Experience of using a CMS system to deliver web content
- Experience of designing high quality, impactful marketing collateral to drive customer behaviour change
- Project management skills
- Comfortable working in a dynamic, fast paced environment and to tight deadlines
What can we offer you?
- Free bus pass for you and your family on joining
- 25 days Annual Leave + Bank Holidays
- First Xclusives – Discounts on many high street brands, supermarket's, holiday's and cinema tickets, to name a few
- First My Rewards - Discounted train travel for you and your family after 6 months service – travel as far as London and Edinburgh for £6!
- Generous pension and shares scheme
- Employee Assistance Programme – 24hr, 365 days a year mental health support
Welcome to First Bus
At First Bus, we're proud to be part of so many journeys. We're part of first days at school, dream-job interviews, major sporting events and even life-changing events. Be it behind the wheel, or behind the scenes, we help people get to all of life's destinations.
And every day, we're working hard to make our services easier to use, more accessible, more reliable and more sustainable. We're not perfect, but we're clear about where we're going and how we'll get there. We want to be known for forward-thinking innovation, operational excellence and providing a best-in-class service. To deliver our ambition, we have a pretty neat plan laid out, and we'd love for you to join us for the next stage of your journey, and ours.
Apply now! We look forward to receiving you application.
Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities and people. We welcome applications from all.
