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Marketing Executive with the ‘X Factor’

We need a standout Client Marketing Executive to help make our UK Marketing Team even more amazing.

This is an exciting role, promising great variety as you develop your area of specialism within B2B marketing. In this recent function within FDM’s Marketing department, you’ll focus on delivering marketing campaigns aimed at brand positioning and awareness, lead generation and nurture, web site development, sales collateral and content curation/creation. You won’t get bored.

You will be developing the B2B function together with the Client Marketing Manager and the wider team, working closely with subject matter experts and playing a key role in supporting the delivery of the marketing strategy.

Of course, you’re already an excellent communicator with stakeholder management experience. Here’s where you will develop your skills and knowledge while building working relationships with multiple stakeholders and ensuring their needs are met. You’ve gained strong commercial knowledge and use that understanding and experience in the use of analytical tools and techniques. You’re confident when presenting campaign plans and outcomes to demonstrate ROI.

A forward-thinker, you’re eager to continue developing your own skill set and share your experience, mentoring more junior staff within the team.

Duties and responsibilities:

This is a role where you’ll be taking ownership and exercising control.

You’ll be managing campaigns from end to end, working collaboratively with global creative specialists. Together you’ll ensure that the content and strategy reflect the brand image of FDM and generates results as determined by the Directors and key internal stakeholders.

A typical day can include:

• Developing marketing campaigns for clients, linking this into the overall marketing strategy and regional marketing plans
• Responsibility for competitor analysis, audience analysis and campaign analysis
• Assisting in the development of strategy
• Assisting and creating copy briefs, creative briefs, photography and project briefs, under the guidance of the Client Marketing Manager
• Developing implementation plans and campaigns for marketing and social media, using strategies developed by the manager
• Using tools for monitoring and analysing market trends in campaigns
• Utilising analytics and data to create evaluation reports for Management
• Working with global creative specialists and internal stakeholders to ensure that marketing campaigns are delivered on time and to scope
• Ensuring standard operating procedures are followed
• Keeping campaign portfolios up to date
• Supporting the Segment Manager to ensure budgets are met

• Marketing qualification (desirable) and demonstrable experience (4 years plus) in a marketing role
• Experience in B2B lead generation and nurture campaigns
• Understanding of different marketing channels (email, social, paid etc.) and how they can be leveraged in a B2B (or lead gen) campaign
• Previous involvement in supporting or developing marketing plans and strategies
• Experience in analytical tools such as Google Analytics and Adobe Analytics
• Excellent written communication and presentation skills
• Experience using marketing automation software and CRM systems
• Can demonstrate end-to-end campaign planning and project management
• Good stakeholder management skills