Marketing Executive Hemel Hempstead, England
Job description
At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.
We offer Consumers a range of family favrouite and global premium brands such as Robinsons, Tango, J20, R White & London Essence. We exist to help people enjoy lifes everday moments.
At Britvic we are on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle. From Pepsi to Tango, J2O to Robinsons, Britvic's brands have all become truly household names.
About the Role:
This is a fantastic opportunity to join a strategically important area of our business as a Shopper Marketing Graduate within our commercial channel taking ownership for some of our key wholesale accounts. With a history of successful activations such as the Pepsi Max Taste Challenge/ Pepsi Max Football, Robinsons Fruit Creation Bar & Robinsons Ready to Drink - The Hundered Cricket Parternship. We are striving to create distinctiveness in our brands and interrupt how the shopper thinks.
Responsbilities:
The shopper marketing Executive will be responsible for supporting the Shopper Marketing Manager in implementing the Shopper Marketing strategy for the channel/Customer, bringing our strategy to life across our brands within designated customers.
Working cross-functional with the shopper marketing and commercial team, the Shopper Marketing Executive will take responsibility for delivering shopper activation within a key customer or channel, alongside taking ownership of aligned brand or project responsibilities across the shopper team, including development of our Sales toolkit. Developing a full understanding of Britvic brands’ strategy, positioning, performance and target, they will use creative and commercial acumen to implement exciting brand & portfolio activation plans to attract new shoppers, encourage existing consumers to buy Britvic brands on new occasions, build category value and enhance brand equity.
Knowledge, Skills & Experience:
1. Commercial / marketing background within an FMCG and/or a relevant degree.
2. Experience of shopper marketing process would be an advantage and we would expect suitable candidates to have experience in managing customer relationships.
3. Stakeholder Management
4. PC literate
We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive.
