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Marketing Excellence Partner

Are you an experienced and strategic marketing capability professional looking to shape the capabilities for marketeers of the future? Are you excited by an opportunity to partner with commercial teams and evolve to a new way of working, centered around customer experience and omnichannel Can you lead innovation, design, creation, and implementation of capability plans to attract, retain, and develop talented individuals? If so, this Marketing Excellence Partner role could be an exciting opportunity for you.

In this role you will work across all UK Commercial teams with the purpose of building and leading the delivery of a high-quality marketing capability plan, aligned with ambitious business goals. You will use internal and external resources to plan, deliver and embed capability interventions across all marketing roles

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

• Shape and deliver measurable capability interventions, aligned to the three key pillars for Marketin Excellence in the UK Commercial business: Attract, Retain and Develop
• Lead Capability assessment rollout for the UK, with check in cycles with the marketing community to ensure the assessment tool is embedded as a way of working
• Gain endorsement from the UK Leadership Team on a clear plan of action to build on current strengths, maximise opportunities and address gaps in marketing calibre
• Take overall accountability for embedding Marketing Excellence across UK Commercial, including how to develop effective, compelling, and comprehensive strategic and operational plans, user journeys and tactics
• Create and develop a UK Marketing Excellence community, providing the opportunity for group learning and sharing of best practice
• Ensure all new joiners to a marketing role have a brilliantly managed onboarding experience with clear 30, 60, and 90-day plans, leveraging regional onboarding resources via Keep Growing campus where appropriate
• Accountable for maintaining up to date knowledge of external trends and best practice in omnichannel marketing, looking to leading examples within and outside of the Pharma sector and embedding this within the UK business.
• Be the UK Commercial liaison for European Marketing Capability Director to ensure the UK business is aligned with capability expectations and primed for new/annually repeated initiatives through ‘air traffic control’ of global and local interventions
• Act as a Customer Experience coach to the UK Commercial business with a focus on the mindset and methodology to ensure the customer is at the centre of omnichannel user journeys and engagement plans. Attend brand scrum sessions to ensure agile is embedded as a way of working
• Play a lead role in the ‘Power Up’ programme to embed new ways of working, partnering with newly created roles to maximise the performance opportunity and transform the HCP engagement experience
• Represent the UK LOC & contribute at regional (MCC) Marketing Capability Champion forums
• Adopting and embedding Agile ways of working/marketing techniques

Why You?

We are looking for professionals with these required skills to achieve our goals:

• Significant modern/omnichannel marketing experience, being able to bring practical external expertise to GSK
• Chartered Institute of Marketing qualification or equivalent
• Proven ability to set direction, inspire and lead others across the business
• Proven ability to take multiple qualitative and quantitative inputs to define strategy and create/deliver solutions to drive improvement in performance
• Ability to quickly build relationships with key stakeholders, including at UK Leadership Team (up to SVP level) and European/Global level
• Experience of having led the development of all elements across the marketing lifecycle, including the development of ambitious user journeys that are integrated across the business
• Familiarity with adult learning principles and experiential learning techniques
• Experience of project and programme management, prioritising and managing multiple projects concurrently
• Knowledge and experience of various tools and frameworks that help plan, prepare, and execute brilliant campaigns such as the POEM digital marketing model
• Adaptable to changing needs/demands & comfortable in ambiguity & managing complexity
• Both adopts and embeds an agile mindset & ways of working

• Good working knowledge of the ABPI Code of Practice, or capability to rapidly upskill knowledge in this area

#LI-GSK

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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