marketing coordinator Washington, DC
Nexstar Media Group
Full Time
Washington, DC
55462 - 36920 USD ANNUAL Today
Job description
The Hill, a division of Nexstar Media Group, seeks a Marketing Associate to increase the reach and awareness of our virtual and in-person live events.
Reporting to the Director of Events and Business Development, you will support The Hill’s ambitious growth goals by growing awareness and attendance for The Hill’s live events.
You will work within a dynamic, dedicated team of event and marketing professionals to build audience and awareness through multiple channels for programs which convene experts and influencers on the biggest policy challenges facing our country. The Hill is a trusted, credible, non-partisan media brand dedicated to helping people better understand policy and politics.
In this role, you will be expected to:
Increase audience attendance and engagement
- Work with internal stakeholders and clients to develop, plan, and execute marketing email, social, and digital campaigns for personalized events built around editorial and client goals including audience development plans for each event, which will include e-mail newsletters, one-to-one outreach, paid and organic social promotion, etc.
- Create and manage focused and effective lead lists to seed event invitations
- Identify partnership organizations who can amplify reach with relevant audiences
- Produce compelling social media and email content to help expand awareness of events and track its effectiveness to help optimize future campaigns
Develop Awareness Strategies for Sponsors and Stakeholders
- Develop, execute and iterate on a cross-channel strategy to highlight compelling moments from The Hill’s curated conversations
- Create promotional materials and social posts highlighting our value proposition.
Candidates should have these skills and qualifications:
- Effective understanding of paid, owned and earned social media tactics
- Experience using analytics to measure the effectiveness of marketing initiatives
- Highly resourceful team player, also able to be extremely effective independently
- Detail-oriented with excellent organization, analytical, and prioritization skills
- Able to accurately handle multiple tasks and projects in a fast-paced environment
- Strong interpersonal skills and the ability to build meaningful relationships
- Excellent written and verbal communication skills, with an emphasis on accuracy
- Interest in and general understanding of public affairs, government relations and advocacy
- Ideal candidates will have experience recruiting audiences for virtual and in-person live programming and prior experience within journalism, public relations, advocacy, communications and/or marketing
About the Hill
Established in 1994, The Hill is the country’s definitive digital source for non-partisan political news and information. Inside the Beltway, it’s known as an essential, agenda-setting read for lawmakers and influencers. Beyond the Capitol, The Hill’s trusted content is shared more often on social media than any other political news brand in America.
Our properties include TheHill.com, reaching a monthly audience of 41M; The Hill TV, the largest independent video platform within the Beltway with 1.4B annual views; The Hill’s print edition, one of the most influential sources for law and policy makers; Elevate Studios, creating breakthrough branded content offerings for leading marketers; and The Hill Events, which hosted 70 virtual events last year, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions.
Nexstar Media Group
www.nexstar.tv
Irving, TX
Perry A. Sook
$500 million to $1 billion (USD)
10000+ Employees
Company - Public
Broadcast Media
1996
