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marketing coordinator Washington, DC

Nexstar Media Group

Full Time Washington, DC 55462 - 36920 USD ANNUAL Today

Job description

The Hill, a division of Nexstar Media Group, seeks a Marketing Associate to increase the reach and awareness of our virtual and in-person live events.

Reporting to the Director of Events and Business Development, you will support The Hill’s ambitious growth goals by growing awareness and attendance for The Hill’s live events.

You will work within a dynamic, dedicated team of event and marketing professionals to build audience and awareness through multiple channels for programs which convene experts and influencers on the biggest policy challenges facing our country. The Hill is a trusted, credible, non-partisan media brand dedicated to helping people better understand policy and politics.

In this role, you will be expected to:

Increase audience attendance and engagement

Work with internal stakeholders and clients to develop, plan, and execute marketing email, social, and digital campaigns for personalized events built around editorial and client goals including audience development plans for each event, which will include e-mail newsletters, one-to-one outreach, paid and organic social promotion, etc.
Create and manage focused and effective lead lists to seed event invitations
Identify partnership organizations who can amplify reach with relevant audiences
Produce compelling social media and email content to help expand awareness of events and track its effectiveness to help optimize future campaigns

Develop Awareness Strategies for Sponsors and Stakeholders

Develop, execute and iterate on a cross-channel strategy to highlight compelling moments from The Hill’s curated conversations
Create promotional materials and social posts highlighting our value proposition.

Candidates should have these skills and qualifications:

Effective understanding of paid, owned and earned social media tactics
Experience using analytics to measure the effectiveness of marketing initiatives
Highly resourceful team player, also able to be extremely effective independently
Detail-oriented with excellent organization, analytical, and prioritization skills
Able to accurately handle multiple tasks and projects in a fast-paced environment
Strong interpersonal skills and the ability to build meaningful relationships
Excellent written and verbal communication skills, with an emphasis on accuracy
Interest in and general understanding of public affairs, government relations and advocacy
Ideal candidates will have experience recruiting audiences for virtual and in-person live programming and prior experience within journalism, public relations, advocacy, communications and/or marketing

About the Hill

Established in 1994, The Hill is the country’s definitive digital source for non-partisan political news and information. Inside the Beltway, it’s known as an essential, agenda-setting read for lawmakers and influencers. Beyond the Capitol, The Hill’s trusted content is shared more often on social media than any other political news brand in America.

Our properties include TheHill.com, reaching a monthly audience of 41M; The Hill TV, the largest independent video platform within the Beltway with 1.4B annual views; The Hill’s print edition, one of the most influential sources for law and policy makers; Elevate Studios, creating breakthrough branded content offerings for leading marketers; and The Hill Events, which hosted 70 virtual events last year, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions.

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