marketing coordinator Woodbridge
Job description
Position Description
Marketing Coordinator
Scope: The position reports to the Vice President to provide marketing and sales support to our online and traditional reseller partners and our sales organization. This position ensures all materials, reseller catalogues, databases, images, set up forms and
FBG/reseller web content are accurate.
Key Responsibilities: (subject to change as needed)
1. Online Channels, 3rd party a. Ensure all web content is optimized with engaging copy, images and videos b. Coordinate advertising campaigns within assigned budgets, report on results and recommend new programs as needed c. Setup new items and new trading partners as needed
2. Online Channels FBG site a. In addition to the above, ensure i. Content integrity ii. Functionality iii. Updates (content and functionality) iv. Monitor competitors’ websites and report on activities/changes and recommend action
3. Social Media a. Develop for approval then implementation plans to increase awareness to and create demand for our key brands and key products b. Report on analysis of results and recommend further actions
4. OP Channel a. Identify potential Marketing and Sales opportunities to increase profitable sales: b. Build brand awareness within existing reseller base i. Using traditional (catalogue and flyer/field) customer marketing tools
Position Description (cont’d)
Marketing Coordinator ii. Product set-up (includes all specific data, copy, images & pricing)
1. Identify promotional opportunities, execute profitable sales/promotions to drive top line revenues and create/increase product & brand awareness
2. Monitor and document competitors marketing and promotional activities-recommend action plans to mitigate risks
3. Create marketing tools to support field sales and product development (presentations, product support material) c. Identify potential new sales opportunities outside of the core channels i. Present feasibility plans to enter and maximize non-core channels ii. Create marketing tools to support field sales and product development (presentations, product support material
5. Trade Shows and Consumer Events a. Organize our participation in events and attend to represent the
Company
6. Back up Customer Service position as needed
Qualifications
- University degree in a related business field, preferably in Digital Marketing
- A minimum of 2 years of experience in a similar support role
- Excellent communication skills in both oral and writing
- Proficient knowledge of Microsoft Office (Excel, Word, Power Point, Outlook)
- Detail oriented
- Strong analytical skills
- Proficient in Microsoft Office Suite including Excel and Word; Adobe, Photoshop, illustrator
- Ability to collaborate with a team and work autonomously
Job Type: Fixed term contract
Contract length: 12-18 months
Salary: $50,000.00-$58,000.00 per year
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Woodbridge, ON L4L 9R4: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Experience:
- 2 years (preferred)
Work Location: In person
Expected start date: 2023-06-05
