Job description
ABOUT US:
Braintrust is a user-owned talent network that connects you with great jobs with no fees or membership costs—so you keep 100% of what you earn.
ABOUT THE HIRING PROCESS:
When you join Braintrust, you will be invited to a screening process for Braintrust to learn more about your previous work experiences. Once completed, you will have access to the employer for this role and other top companies that seek high-quality talent. Apply to this job to kick off the process.
- JOB TYPE: Direct Hire/ FTE Position (no agencies/C2C - see notes below)
- LOCATION: Hybrid - Los Angeles Only (TimeZone: CST | Full day overlap)
- SALARY: Our client is looking to pay $90,000-$100,000/yr
- ESTIMATED DURATION: 40h/week - Long term
- BRAINTRUST JOB ID: 7508
THE OPPORTUNITY
Requirements
What you'll be doing
As Arro's Marketing Lead, your creative and innovative ideas will take the company to scale. You'll become the relentless voice of Arro, refining our brand and strategy across all external channels. You'll be central to defining the Arro journey for our customers. Key responsibilities will include:
Creating, executing, and optimizing marketing campaigns across multiple channels, including email, web, and social media
Leading Arro's brand presence across social media, external media, and partners
Creating and managing high quality content to improve organic search engine traffic, clickthrough rates, and conversions, via the website and paid advertising
Developing and implementing a social media content strategy across all channels, including TikTok
Creating and maintaining reports analyzing the effectiveness of marketing initiatives
Managing customer acquisition tracking and reporting across channels
Supporting partnerships for customer acquisition
Supporting all internal and external communications as needed
Basic Qualifications
Bachelor's Degree or military experience
3-6 years of experience in digital or product marketing
Strong analytical skills and experience with branding and content creation
Excellent written and verbal communication skills
Preferred Qualifications
Experience working at an early stage start-up from launch through scaling
Experience working with credit cards or in credit-oriented businesses
Familiarity with Google Analytics, Customer.io, Appsflyer, Hubspot, etc.
What We Offer
Competitive salary for early-stage startup
Hybrid workplace
Equity and future growth possibilities
Excellent health, dental and vision benefits
Generous vacation and leave policies
Collaborative and engaging culture
Any requirements for your home office
What you'll be working on
Arro is a fully-funded, mission-driven fintech company focused on bringing inclusion to credit and lending. Backed by the same people behind Chime, Square, Revolut, Step, and Brex, we're democratizing credit for the 150 million Americans who struggle to access mainstream financial services, providing a path toward a financially healthy future.
We're taking a radically different approach by leveraging alternative data to offer consumers access to low-interest credit and the ability to grow their credit limits over time as they learn, save, budget, and set goals. Backed by behavioral finance, our integrated financial literacy system helps customers use credit responsibly and develops a proprietary underwriting platform that can expand access to other financial products all at fair rates.
We believe that everyone deserves the opportunity to access fair credit and we're excited to bring on a Marketing Lead to help make this a reality.
Apply Now!
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we'd welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.