marketing coordinator Rugeley, England
Job description
Job Purpose:
Supports the Trade & Consumer Marketing Manager in carrying out various strategies and tasks. Supporting with the execution of consumer & trade marketing plans, including but not limited to; promotional materials, digital and print advertising, trade event organisation and maintaining customer relationships.
Key Responsibilities:
PRIMARY
- Responsible for the maintenance and development of Graco’s Social Channels including but not limited to; Instagram, Facebook, YouTube and any other strategic directions approved.
- Campaign support;
o Briefing artwork to creative team.
o Execution of assets with vendors ensuring assets are provided to strict deadlines.
o Collate performance statistics from customers and media partners.
o Support Trade & Consumer Marketing Manager with Marketing presentations.
- Content marketing;
o Management of the brand’s social media platforms, including monthly content creation, post scheduling, paid advertising, influencer/celebrity engagement and cross brand collaborations.
o Search Engine Optimisation (SEO) – working with the relevant personnel, ensure copy content is optimized to perform well in search results.
- Sale Support;
o Independents retailer engagement to build strong relationships. Conduct retailer audits to ensure the brand has maximum exposure, correct product listings and all marketing assets are being utilised effectively.
o Maintenance and development of Retailer websites.
o Preparation and updating of product copy and specs including submission of promo emails to Retailers.
o Retailer new line/current lines spec sheet completion and supply for national and independent retailers including but not limited to, supply of images, videos and marketing assets as requested.
SECONDARY
- Market/competitor research – keep up to date with the latest product and industry developments. Monitor competitors regularly to identify opportunities.
- Raise product sample requests for consumer/vendor activities and track costs
- Graco Consumer brochure – distribution and tracking stock level.
- Sales Support – product test reports supply to customers as requested.
- Support Trade & Consumer Marketing Manager with consumer brochure proof reading.
- Support Trade & Consumer Marketing Manager with baby show marketing collateral.
- Any other duties proportionate with the level of responsibility of this post, for which the post holder has the necessary experience and/or training as stipulated by the Line Manager.
- This position description is intended to provide a summary of major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.
Skills and Qualifications:
- Degree in Marketing, Business, or a Related Field (desirable).
- A good understanding of Social Media platforms including analysing data, content creation, design direction and implementation.
- Computer proficient with Microsoft Office.
- Ability to use spreadsheets to analyse data and spot trends.
- Strong copywriting skills and the ability to communicate complex ideas.
- Ability to work effectively under pressure and to tight deadlines.
- Excellent attention to detail.
- Well organised, conscientious, and self-motivated.
- Great team player and ability to work on own initiative.
- Flexible outlook to working hours as some weekend work is required.
Job Types: Full-time, Permanent
Salary: £25,000.00 per year
Benefits:
- Employee discount
- On-site parking
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Rugeley: reliably commute or plan to relocate before starting work (required)
Education:
- Diploma of Higher Education (preferred)
Work Location: In person
Application deadline: 11/08/2023
Reference ID: ABUKGMA_001
