Marketing Content Writer Kingswinford, England
Job description
We are looking for Content Writer to work in the marketing team.
Reporting to the Marketing Manager, the role will include:
- Writing weekly blogs/articles on a variety of topics related to business software/ERP systems within the interests of the industries we serve – manufacturing, distribution, furniture, fashion/apparel - with the ability to implement elements of SEO into digital content creation.
- Ad-hoc creation of e-books, case studies, whitepapers, and other digital content to aid marketing activities.
- Reviewing existing content and evaluating analytics to adjust content to improve its performance.
- Researching industry-related topics and conduct keyword research to help with content creation, to increase traffic to the website.
- Research and recommend new content to cover any gaps we have in existing content and missing keyword opportunities.
- Posting content on social media (LinkedIn)
- Turning content into eshots (marketing emails), promoting the content to our subscribers.
Additional:
- Working with a CRM system (Microsoft Dynamics CRM).
You will need:
- Content writing or copywriting experience, with the ability to implement SEO best practices.
- Great communication skills
- Excellent attention to detail
The following skills/experience would be desirable:
- Experience in using a CMS based website with the knowledge on how to add pages, blogs, and a clear understanding of how to structure web pages to improve usability and drive leads.
- Experience in managing a company LinkedIn page, growing engagement.
- Adobe Photoshop - ability to support with image creation to support the content.
- Confident using and interpreting Google Analytics, strong understanding of key metrics and how they relate to website performance.
As a content writer, you should have an interest in and keep up to date with SEO best practices.
Applications
When applying, please include both a covering letter and a CV.
Company:
Syscom PLC, providers & implementers of ERP software and Managed IT services.
Contract
Full Time, permanent. Part time would be considered.
Monday – Friday 8.45 – 5.30 (5.00pm on a Friday).
This role is hybrid – therefore applicants should be able to commute to our office in Kingswinford, West Midlands.
Job Types: Full-time, Part-time, Permanent
Part-time hours: 32 per week
Salary: £24,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
- Work from home
Schedule:
- Day shift
- Monday to Friday
- No weekends
Ability to commute/relocate:
- Kingswinford, DY6 8AW: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Please include a cover letter. Please also specify if you are applying for this role full-time or part-time.
Education:
- A-Level or equivalent (preferred)
Experience:
- SEO: 1 year (preferred)
- Content writing: 1 year (preferred)
Work Location: Hybrid remote in Kingswinford, DY6 8AW
