marketing communications specialist Hamilton
Job description
Monday - Friday 8:30 a.m. - 4:30 p.m. Hybrid
Job Summary
Support the planning and execution of marketing strategies for the department. Responsible for working on activities that include, but are not limited to, developing content, deploying emails and social media messages, search engine optimization and marketing, updating websites and landing pages, managing social media communities, assisting with internal and community and events, and measuring program performance through data analytics.
Representative Duties & Responsibilities
- Support the development of campaigns and program marketing plans with clearly defined goals, objectives, target audience, marketing mediums, and performance metrics.
- Consult with key stakeholders and program managers to develop and implement comprehensive program marketing plans that align with department plans.
- Plan and coordinate execution of campaigns by determining the creative direction for all advertising and communications while ensuring compliance with University brand standards.
- Liaise with internal and external partners to create digital and print marketing materials, including but not limited to, banner ads, pay-per-click, and email campaigns with embedded tracing to enable campaign analysis.
- Coordinate and communicate content requirements and production deadlines to key stakeholders to ensure that deadlines and objectives are met.
- Manage website and ensure website optimization by applying best practices in content development, user experience, website architecture, and search engine marketing.
- Evaluate website usability and relevance and track ongoing maintenance by making necessary additions and changes to website content.
- Develop content for multiple digital and print platforms including articles, ads, emails, social media, and education and business publications to segmented and diverse audiences.
- Develop and track posts and communications across all social media communities.
- Review, analyse, and calculate program return on investment for marketing campaigns and initiatives.
- Develop and deliver presentations for internal and external partners.
- Provide evidence-based recommendations for future strategic approaches, campaign structures, and activities to further business goals.
- Complete research that includes competitive reviews, qualitative consumer focus groups, and industry trend analysis, and campaign testing across multiple market segments.
- Develop qualitative and quantitative surveys and conduct interviews and focus groups with students, professionals, employers and prospective clients to explore the effectiveness of marketing strategies.
- Coordinate and execute joint promotional events, activities, and publicity strategies for internal and external opportunities such as information sessions, speaking engagements and professional conferences.
- Track and analyze the marketing budget to ensure that proper spend, forecasting, reconciling, and allocating of expenditures are aligned.
- Prepare cost-estimates of time and resources required for diverse marketing initiatives and events and ensure they meet expenditure spend requirements.
- Negotiate terms of service with various suppliers, agencies, distributors, and designers.
- Remain current with developments in design and graphics software, social media platforms, and trends in the marketing field.
- Remain current with Canadian and international government legislation, ethical standards, and policy documents which relate to marketing, data collection, privacy, and accessibility.
Supervision
- Provides functional guidance on an ongoing basis
Qualifications
- 3 year college diploma in marketing or related field of study.
- Requires 3 years of relevant experience.
To apply for this job, please submit your application online.
McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.
The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.
The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.
As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.
Job applicants requiring accommodation to participate in the hiring process should contact:
- Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679
to communicate accommodation needs.
The University is committed to providing and maintaining healthy and safe working and learning environments for all employees, students, volunteers and visitors. The University’s Vaccination Policy-COVID-19 Requirements for Employees and Students (the “Vaccination Policy”), requires all McMaster community members, including employees, accessing a McMaster campus or facility in person to be fully vaccinated or to have received an exemption from the University for a valid human rights ground. While the Vaccination Policy is currently paused, it may resume quickly and on short notice, as informed by public health advice and direction. Should it become necessary in future to resume the Policy, all community members will need to demonstrate compliance at that time. Successful applicants in those positions that work in host hospitals or other healthcare sites that have active vaccination mandates in place will need to comply with these and any other health and safety measures necessary as part of their appointment. The University will continue to follow the guidance of public health organizations to define fully vaccinated status.
To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.
About McMaster University
CEO: Patrick Deane
Revenue: $500 million to $1 billion (USD)
Size: 5001 to 10000 Employees
Type: College / University
Website: www.mcmaster.ca
Year Founded: 1887
