marketing communications specialist Birmingham, England
Job description
At Iron Mountain we protect what our customers value most, from the everyday to the extraordinary. We build customer value around the world with a passion for preserving the physical, transforming the digital, and respecting the environmental. We pioneered the industry for global records and information management and have established some of the best customer relationships in the industry with 95% of the Fortune 1000 companies among our 225,000 loyal customers. Here, you’ll bring your expertise and creativity to a workplace that thrives on continuous improvement. Here, you’ll be part of a global workforce that embraces the differences among us. And here, we’ll encourage you to Climb Higher for the benefit of our customers and each other. There is so much more, but enough about us. We can’t wait to hear about YOU.
Founded in 1951, Iron Mountain manages billions of information assets, including business records, medical data and more for organisations around the world. Organisations in every major industry and of all sizes, including more than 95% of the Fortune 1000 and over 85% of the FTSE 100 companies, employ Iron Mountain as their secure information management partner.
We currently have a unique opportunity for a Digital Display Marketing Specialist to run and oversee Digital Display Paid Media search activities for a leading Fortune 500 information management organization in its EMEA (Europe, Middle East and Africa) and APAC (Asia Pacific) markets. As part of the Digital Marketing team, you will work closely with the Digital Marketing Manager, content marketers, third party agencies, and field marketing managers in order to create, launch, and administer Digital Display campaigns effectively. You will be working directly with tools such as 6sense, LinkedIn Business Manager, Google Display Network, Meta Business manager, and Salesforce while utilising account data, identifying optimizations, trends, competitive insights, forecast budget needs, with the goal of taking our campaigns to the next level!
What you will do
- Maximise and optimise the volume of traffic reaching Iron Mountain EMEA websites and maximise the volume of quality sales leads generated through Digital Display Advertising (DA), Virtual Forums (VF) and other online lead generation channels that fall within Digital Display Paid Media
- Responsible for administering all audience-based activities such as developing campaigns targeting all stages of the marketing funnel (Awareness, Consideration, Engagement, Conversions), ensuring relevant impressions, engagement and lead generation.
- Create, administer and manage the day-to-day performance of Display activities using Third Party Tools (GDN, LinkedIn, Meta, 6sense) to deliver against targets
- Define, test, and optimise aspects of UX to drive audience engagement throughout the entire marketing funnel
- Ensure that tracking is applied correctly throughout 6sense, Salesforce, Eloqua, Google Analytics and Google Tag Manager
- Responsible for boosting and targeting of social media marketing and online community display ads
What you will bring
- At least two years experience working with Digital Display Ads and/or Performance Marketing in some capacity (Display, PPC, SEO)
- Understanding and experience of 6sense (or other DSP), Google Display Network, LinkedIn,
- Meta Business, Microsoft Ads and Google Analytics, including digital marketing best practices
- Experience managing Display campaigns independently
- Some technical understanding of web design, content and meta tags in connection to keyword analysis
- Undergraduate degree (preferred)
What we will offer
- A defined and achievable career path
- Remote / Home working with the potential to travel
- Solid support system where you will have a safe place to voice your opinion, share feedback, and be your true authentic self
- Global connectivity to learn from 26,000+ teammates across 52 countries.
- A winning team who embrace diversity, inclusion, and our differences.
\#LI-remote
Category: Marketing
Iron Mountain Incorporated, founded in 1951, is the global leader for storage and information management services. Trusted by more than 225,000 organizations around the world in approximately 50 countries, Iron Mountain stores and protects billions of valued assets, including critical business information, highly sensitive data, and cultural and historical artifacts.
Providing solutions that include information management, digital transformation, secure storage, secure destruction, as well as data centers, cloud services, and art storage and logistics, Iron Mountain helps customers lower cost and risk, comply with regulations, recover from disaster, and enable a digital way of working.
Our Cores Values and Code of Ethics are our north star. They provide a solid base for how we do business and behave every day, so each one of us can experience exceptional.
If you have a physical or mental disability that requires special accommodations, please let us know by sending an email to [email protected]. See the Supplement to learn more about Equal Employment Opportunity.
Iron Mountain is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.
To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE
Requisition: J0062061
