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We're looking for a Social & Community Marketing Specialist to help us build and execute Hootsuite's community, engagement, and social listening programs across our global social channels. You'll work closely with the social marketing team and other teams across the organization to effectively scale the social listening and community programs, as well as engage on social media on behalf of the company during events, webinars, and daily community engagement. While working in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite's distributed workforce strategy), and in Hootsuite's Vancouver office, you will report to the Senior Director, Brand Marketing.

WHAT YOU'LL DO:

• Proactively and reactively engage daily with Hootsuite's audiences across its various social media channels to support the growth and maintenance of Hootsuite's social media channels
• Work with the Social Marketing Manager to develop and seek new areas of opportunity to build Hootsuite's brand presence and SSOV on new social platforms and community groups
• Write social copy, publish content, and create strategies for Facebook and Twitter based on industry knowledge and analytical evidence, while sourcing new engagement opportunities that will help drive our engagement KPIs
• Stay up to date on incident response and crisis comms plans in collaboration with Corporate Communications and be ready to act if the call arises
• Act as social stakeholder to triage and enhance customer care processes to ensure our customer's needs are being satisfied across all social touchpoints in partnership with customer support
• Demonstrate the impact of the social listening and engagement program by measuring brand health (social mentions, sentiment, etc.) and social listening insights and communicating it to key teams like Corporate Communications, Product Marketing, and Sales
• Support the social team with employee advocacy related activations using Hootsuite's Amplify tool to drive employee engagement and awareness of marketing campaigns

WHAT YOU'LL NEED:

• Bachelor's degree in marketing or business
• Experience managing social channels for a global brand and running organic and paid social campaigns preferably on Twitter or Facebook
• 2-5 years of proven experience of working with social listening platforms such as Talkwalker, and experience using native social network analytics and analytics platforms like Hootsuite Impact and Google Analytics,or a combination of education and experience
• Excellent copywriting skills with the ability to adapt to a brand's voice while staying mindful of the audience
• Experience running Twitter Campaigns/paid social campaigns an asset
• Be the best possible user of Hootsuite, and use this knowledge to make marketing recommendations and provide product feedback to internal teams based on your experience within the team
• Effectively communicating information and ideas in written and verbal format (internally and externally)
• Ability to stay up-to-date with changes to social media platforms, learn on the job, and build process along the way
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Interpersonal Savvy: relates openly and comfortably with diverse groups of people Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.