marketing communications specialist Saint Louis, MO

Federal International Inc.

Full Time Saint Louis, MO 61271 - 50877 USD ANNUAL Today

Job description

Marketing Specialist

Founded in 1914, Federal International Inc. is the parent company of business units Federal Recycling & Waste Solutions, Federal Foam Technologies and Federal Eco Foam. With a global footprint, Federal International’s family of companies brings unique value to customers across several industries with recycling and waste management solutions, and high-performing, innovative and sustainable foam products.

Job Description:

We have an exciting opportunity for an entrepreneurial, passionate marketer to join our growing Marketing team at Federal International. This role reports to the Director of Marketing and is part of the parent company team, working across all business units to support B2B marketing programs, internal communication and initiatives. This individual is a goal-oriented, self-starter with a collaborative working style who can help drive new marketing strategies and ideas that promote business growth.

Responsibilities:

Implement brand standards & assets
Create and design marketing collateral and templates, and maintain master library
Conduct research on content ideas relevant to each business unit’s customer
Write and edit content for external digital platforms, both short -and long-form blogs / insights pieces, news articles, case studies, press releases or new product pages / features
Develop and post social media content on company channels
Update company website content and design, and assist with needed enhancements
Work with the Director of Marketing to build out the company’s CRM platform, including best practices and processes for both sales and marketing; marketing automation tools and campaigns; and tracking and measurement of performance for continuous improvement opportunities
Support external communications efforts, including PR / media inquiries, advertising and award submissions
Support internal communications efforts, including writing content for company Intranet sites and other announcements
Coordinate events, including trade shows and internal / external company meetings and townhalls
Collaborate with divisional personnel e.g. sales, engineering, procurement, etc. on marketing programs and initiatives

Qualifications:

Bachelor’s degree in Marketing / Digital Marketing, Journalism, Communications or related field.
3–5 years’ experience in a B2B marketing role; Experience in sustainability or manufacturing a plus.
Skilled at developing content ideas, writing both long -and short-form content pieces and defining the right distribution strategies and tactics.
Demonstrated knowledge of Adobe Creative Suite, including InDesign, Photoshop & Illustrator. Premiere Pro experience a plus.
Demonstrated knowledge of social media platforms and management tools
Proficient skills in Microsoft programs, including Word, Excel, PowerPoint & SharePoint
Excellent verbal and written communication skills
Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously across different teams or business units
Ability to communicate with executive-level leaders and navigate different business cultures and working styles
Collaborative, team-player mentality with a desire to continually learn and improve ways of thinking / processes that help the company be more efficient and grow
Writing samples / creative portfolio / campaign samples required.
Experience with CRM platforms, namely HubSpot, a plus.
Experience with SEO and Google Analytics a plus.

Job Type: Full-time

Pay: $50,876.78 - $61,270.96 per year

Benefits: