marketing communications specialist Remote
Job description
Avaliable Job Today The Role
We'd like you to conduct an experiment. Log on Twitter. Search "dbrand marketing". Open a new tab. Search "[your company's name] marketing". Compare and contrast the results.
Our brand promise is simple: "It's not a product. It's a culture.™" That's a lot more than a catchphrase -- it's core to everything we do. Whether we're sending content creators birthday cakes with baked-in phones, roasting beggarson social media, nuking PETA, or creating a mini-documentaryof a customer getting our logo tattooed on their leg, we're in the business of building a brand experience first, and delivering (world-class) products second. In return, we’ve amassed a cult. That, and access to a lot of wallets. We won't lie: it's a pretty sweet deal.
Our marketing machine is one of our most powerful tools when it comes to spreading the good word of dbrand to the unwashed masses. We're looking for a Growth Marketing Specialist who can supercharge that machine. Whether they're developing and maintaining ad campaigns, coordinating with our creative team for assets, or finding methods to further improve our gold-standard CPA and CLV rates, the Growth Marketing Specialist retains a singular focus: evolve the cult. If that doesn't sound like your kind of job, save us all some time and close the tab. The job isn't right for you.
If, on the other hand, you're the sort of analytical and motivated individual that we're looking for -- possessing razor-sharp judgment and a knack for critical thinking -- you should keep reading. "dbrand marketing" and "[your company's name] marketing" might end up being identical search queries.
The Environment
Still here? Excellent. dbrand thrives where other eCommerce companies have failed because our customers enjoy a revolutionary degree of commitment, engagement, and accessibility from us. Maintaining an internal culture of excellence, the likes of which our highly-engaged audience demands and deserves, is critical to dbrand's current and future success. Our customers deserve no less than the absolute best, and we hold every member of the team to that exacting standard. Surrounded by a diverse team that lives and breathes dbrand, the Growth Marketing Specialist is tasked with deploying and maintaining multi-million dollar marketing campaigns, managing A/B and multivariate testing across all channels, and developing innovative, cutting edge strategies for customer acquisition.
So, what's in it for you? Well, unlike most companies, we actually care about the work we're doing. Every time our customers tweet about us, post on our subreddit, or write an adoring email, we're moving one step closer to world domination. Spreading the good word and growing our cult-like audience? That's its own reward. At dbrand, you have the opportunity to create once-in-a-lifetime brand experiences for consumers. If you're someone who's organized, committed, and excited about our mission, to say you'd thrive here would be an understatement.
Before you can get the opportunity to join our passionate, dynamic team and help us grow the cult, you'll need to prove yourself. Let’s see if you’ve got what it takes…
The Characteristics
- Agile: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant.
- Analytical: Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights.
- Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your CEO as much as those of your colleagues.
- Curious: You’re eager to learn new concepts and master new skills. There’s no tool that’s useless in your arsenal.
- Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture.
- Enthusiastic: You exhibit a contagious passion for digital marketing.
- Innovative: You develop new approaches to complex problems.
- Perfectionist: You persist until the smallest detail has been optimized. Knows nothing less than 100%.
- Persistent: You’ve never failed. You’ve only experienced speed bumps on your path to success.
- Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight.
The Responsibilities and Qualifications
In order to make a positive impact as part of our team, your focus in this role will be to:
- Build and manage Facebook, Google, and other paid campaigns, incorporating nuanced strategy, iterative testing, and customized creative assets.
- Identify and execute on opportunities for new customer growth, defining messaging and conversion paths for prospective audiences.
- Create content briefs to request the necessary brand and marketing assets from the internal Creative Team (ads, copy, landing page designs, brand content, etc.).
- Continually iterate and improve conversion across the entire customer acquisition funnel through A/B testing and experimentation across all campaign elements.
- Evaluate and recommend new ad networks and platforms (TikTok, Snap, Twitter, Reddit, Bing, etc.) to further elevate dbrand’s marketing-to-audience fit.
- Own and report on key business and digital marketing results and KPIs, including ad budget distribution, conversion rate, and CPA.
If you find a box that you cannot check, close the tab and find a company that expects less out of their Growth Marketing Specialists
- 4+ years digital marketing experience, with at least 2 years with a focus on DTC growth marketing or demand generation.
- Successful track record of planning, improving, and scaling multi-million dollar paid digital ad campaigns with positive growth and ROAS.
- Absolute mastery in optimizing paid search and social campaigns.
- Proven experience running and reporting on A/B and multivariate test experiments.
- Ability to identify and implement process improvements using a data-driven approach.
- Detail-oriented, self-sufficient, resourceful, organized, and proactive.
- Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
- Insights and engagement with the current state of DTC ad buying and creative strategy.
The Moment of Truth
The job starts between $75,000 and $95,000 per year with health, dental, vision, profit-sharing and GRSP benefits.
Still think you have what it takes to ensure that we're attracting the world-class talent that our customers deserve?
To be perfectly honest, we doubt it.
You're welcome to prove us wrong.
About dbrand
Company Information
Since 11-11-11, dbrand has been the global leader in protection and customization for consumer electronics. How did we do it? The best summary we can give is our brand promise: "It's not a product. It's a culture.™" For us, making best-in-class products is just the beginning. What elevates dbrand over the competition is our focus on the finer details: personalized brand interactions, unrivaled customer support, and a social media presence that's often imitated but never matched.
Our core values, the ones that have accelerated dbrand from a basement operation to the pervasive eCommerce brand it is today, are focused around an aggressively competitive mindset. By joining our team, you'll surround yourself with colleagues who endlessly pursue perfection and thrive on performance optimization.
dbrand welcomes and encourages applications from people with disabilities. Accommodations are available upon request for all candidates, at every stage of the recruitment process - no exceptions. All of our employment decisions are made on the basis of qualifications, merit, performance, and business needs. As an equal opportunity employer, dbrand embraces diversity and has no tolerance for discrimination. We are committed to fostering an inclusive environment based on mutual respect. Everyone is valuable and we are proud of our differences - they serve only to elevate us. The option is yours: work together, or work alone... for a different company.
Job Type: Full-time
Salary: $75,000.00-$95,000.00 per year
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Vision care
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Work Location: Remote
About dbrand
Revenue: Unknown / Non-Applicable
Size: 51 to 200 Employees
Type: Company - Private
Website: www.dbrand.com
