Marketing & Communications Manager Birmingham, England
Job description
Details
Reference number
Salary
Job grade
Contract type
Business area
Type of role
Property
Working pattern
Number of jobs available
Contents
Location
About the job
Benefits
Things you need to know
Apply and further information
Location
About the job
Job summary
The GPA is committed to representing the communities we serve by making Diversity, Equality and Inclusion part of everything we do.
To ensure that we are always recruiting and retaining a diverse mix of talent, we are particularly inviting applications from candidates who are disabled, ethnically or gender diverse, and people who identify as being part of the LGBTQ+ community.
The Government Property Agency is changing the way the Civil Service works and is at the forefront of the Government's transformation agenda; reshaping the relationship civil servants have with their place of work. The Agency is central to the delivery of key Government policies including moving 22,000 Civil Service roles out of London by 2030 and tackling climate change by contributing to the Net Zero agenda. To do this we are delivering a major change programme across the UK and consolidating our portfolio in order to save £1.4 Bn over 10 years.
Beyond the bricks and mortar, the GPA is about providing great workplaces for our people. Through programmes like Hubs, Whitehall Campus and Smart Working you will be in the vanguard of creating model working environments and promoting flexible working practices.
This is an ambitious and exciting task, for which we need innovative people, with strong commercial acumen, who are passionate about visualising and implementing customer needs. Launched as an Executive Agency of the Cabinet Office in 2018, we’re a relatively new department and we are growing fast so we also need people who thrive in ambiguity, can adapt quickly to change and are comfortable stepping outside of their remit to drive outcomes.
Job description
This is an exciting opportunity to join the growing Marketing and Communications team at the Government Property Agency. The team is at the heart of ensuring that GPA is recognised as a public sector property holding company creating great places to work for civil servants.
There are three Marketing and Communications manager roles within the team. Reporting to a G7, the role of the manager is to business partner and work closely with one or more directorates within the GPA to develop and deliver communications plans. The plans will need to be led by objectives, audience, insight and strategy with SMART objectives, and depending on the directorate, they will cover a range of audiences as well as communications disciplines.
Having a good understanding of a range of communications methods and channels will be essential in this role.
We are looking for people with different skills in digital, engagement, event management, press and social media to lead our channels within the team as well as having a role as business partnering.
This is a great opportunity to be an expert in your field but to learn and embrace other communications disciplines to grow your skills and career development. We are a team that wants to work together to deliver and not in silos.
Each manager will also be responsible for gathering metrics and insight from our various channels to ensure all work is evidence based and shows continual learning to our senior leaders.
Person specification
- Create a communications plan for the relevant directorate which covers all communications disciplines and follows the framework.
- Act as the lead channel owner and expert in the team for either engagement, digital or press.
- Acting as a trusted advisor with excellent written and oral communication skills and a demonstrable ability to simplify complex issues accurately.
- Work with the other marketing and communications managers to ensure work is aligned across directorates, coordinated and consistent.
- Produce copywriting for blogs, case studies and articles for both internal and external publication.
- Create and manage events for different audiences, identifying suitable speaker opportunities and support to develop presentations.
- Develop campaigns for either social media or internal channels based on target audience.
- Keeping up to date with industry developments across marketing and communications through GCS and other professional networks.
- Having ability to deliver communications to a diverse range of audiences and stakeholders across an organisation's remit, based on thorough understanding and insight for each audience group.
- Experience in video production or graphic design would be beneficial or ability to commission and lead.
- Experience of acting as a trusted advisor to senior leaders.
- Have knowledge across all communication disciplines.
- Experience of managing events.
- Experience of media and PR and looking at marketing opportunities across specific press.
Essential criteria:
You are expected to be proficient in each of the Government Communication Service (GCS) core competencies to SEO level.
Qualification in a communications discipline.
Desirable criteria:
Membership of a professional marketing or communications body and/or professional marketing qualification is desirable.
Qualifications
Behaviours
We'll assess you against these behaviours during the selection process:
- Working Together
- Changing and Improving
- Communicating and Influencing
- Delivering at Pace
Technical skills
We'll assess you against these technical skills during the selection process:
- Customer Perspective
- Commercial Acumen
- Property Market Knowledge
- Innovation
Benefits
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%
- Generous annual leave
Things you need to know
Selection process details
We encourage applications from people from all backgrounds and aim to have a workforce that represents the communities and wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a sense of belonging in a workplace where everyone feels valued.
Sift
As part of the application process, you will be asked to include a CV and a 500-word personal statement.
Please use the Statement of Suitability as an opportunity to explain why you are the ideal candidate for this role, in reference to the person specification.
Interview
Applicants successful at sift will be invited to interviews. You must be willing to travel to any of the GPA locations for your interview. If you are unable to attend a face to face interview due to extenuating circumstances, we advise that you reach out to the recruitment admin team to find out if alternative means can be arranged prior to submitting your application.
Interview questions will be a blend of Behaviour, Experience, Strength and Technical (core skill) questions.
At interview, applicants will be scored against 4 behaviours - Working Together, Changing & Improving, Communicating & Influencing, Delivering at Pace.
Candidates may also be asked to prepare a presentation or complete a written exercise at interview.
Further Information
A reserve list may be held for a period of 12 months from which further appointments can be made.
Any move to GPA from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.
New entrants are expected to join on the minimum of the pay band.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.
Please note: in addition to the standard pre-employment checks for appointment into the Civil Service, all candidates must also obtain National Security Vetting at Counter Terrorist Check (CTC) clearance level for this vacancy. You will normally need to meet the minimum UK residency period as determined by the level of vetting being undertaken, which for CTC is 3 years UK residency prior to your vetting application. If you have any questions about this residency requirement, please speak to the vacancy holder for this post.
Reasonable Adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs.
Complete the ‘Assistance required’ section in the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
Feedback will only be provided if you attend an interview or assessment.
Security
See our vetting charter (opens in a new window).
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
Apply and further information
Contact point for applicants
Job contact :
Recruitment team :
Further information
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission:
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