Job description
We’re looking for a talented, passionate and enthusiastic Marketing Communications Executive to join Dojo’s Marketing department. Working closely with the Customer Marketing Manager, you’ll develop a number of innovative CRM strategies working closely with Product Marketing, Product Managers, Brand, Data, Engineering & Operations to develop innovative campaigns to retain, educate and keep our customers happy by providing a first class payments service. Your mission here at Dojo will be to help drive product adoption & usage, as well as reducing contact through to Customer Service.
- You’ll work across both Dojo and Paymentsense brands, leading multi-channel engagement campaigns (within Braze, our CRM platform) designed to reduce inbound enquiries, increase brand engagement and generate customer advocacy through email, push notifications, in-app messaging and SMS
- Working within the Communications team, you’ll be a key player helping to improve and increase customer satisfaction through our Net Promoter Score, TrustPilot score and CSAT score. You’ll share our passion for advocating customer-first solutions across the business
- Collaborate with Operations to ensure ‘operational change’ campaigns are best communicated to our customers
- Work closely with Customer Service to reduce inbound enquiries through proactive education and behaviour change campaigns that address the needs of our customers
- Collaborate with our Customer Loyalty team to innovate and investigate customer retention activities. Test your theories, and if it works, make it a permanent part of our business strategy
- Develop a deep understanding of our most engaged & loyal customers (Dojo Insiders) by creating tailored tactics and communications to nurture and retain. Plus you’ll also work closely with our Insights team to better understand this audience through regular surveys by gathering feedback on our products and services
- Own, manage & respond to service incidents using our communications playbook (incident response will require occasional work outside of usual business hours)
- Manage expectations & drive deliverables, including creative delivery for each campaign, ensuring that all key stakeholders contribute to the development and agree to timings/deadlines
- Report & analyse campaign effectiveness, as well as working closely with our Experimentation team to execute and conduct experiments to consistently test & learn
- Act as a custodian of customer facing collateral, ensuring continuous improvement and compliance with brand guidelines and business policies
What you will bring…
- Previous experience working in external marketing communications at fast-paced, working environment
- Strong organisational skills, with the ability to manage multiple projects simultaneously and prioritise effectively
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with external & internal stakeholders
- Analytical mindset and the ability to use data and insights to make informed decisions
- Creativity & a keen desire to test and learn new tactics and initiatives
- Familiarity with marketing channels and tactics, including email, push notifications, in-app messaging, social & print
- Experience using CRM platforms, such as Braze