Marketing Campaign Manager London, England
Job description
At a glance:
Salary range - The salary range for this role is set at £42,000 - £63,000
Contract type - This position is a secondment until the end of January 2024
We know flexible working is important to you, and it is important to us too. The Partnership has adopted a blended working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Marketing Campaign team has a flexible approach and you are free to work from home or our Victoria campus, based on your preference.
About the role:
As a Campaign Manager in the Marketing profession, you will manage and develop end to end marketing campaigns, to address specific business or customer objectives across John Lewis & Partners. This role sits within our Customer Proposition Group (CPG) campaign team, who are responsible for leading and delivering campaigns across our home, technology, fashion and beauty directorates.
You'll be highly organised, adept in working with insight and customer segmentation, with an eye on driving effective campaign outcomes. Accountable for the development and delivery of end to end campaign activity across Customer and Marketing touchpoints. You will manage the total campaign budget and ensure it is correctly allocated, to deliver the maximum return on investment and against the campaign objectives.
You will have a thorough understanding and passion for marketing, making use of a variety of marketing best practices to meet objectives set. You'll have strong commercial acumen, a good ability to interpret insight and data, a natural creativity and work well under pressure. Your ability to deliver compelling presentations will be regularly used and you will be a collaborative and proactive team member. You will form part of a matrix team including other business areas to ensure that each campaign is delivered coherently across all customer touch points, such as online and store design.
What will you be doing?
Supporting the end to end delivery of defined product marketing campaigns, leading the definition of the marketing brief including taking responsibility for the total campaign budget, message hierarchy and creative execution. Seeing this all the way through to delivery of the campaign itself, ensuring this is on time and on budget.
You will need to build strong cross-functional relationships and collaborative ways of working with business/channel owners, to define the requirements and shape the marketing campaign strategy.
Supporting individual briefs and cross-channel campaign ideas, from development to delivery across channels in a timely way and taking overall ownership of campaign measurement. As a result you will set and communicate a clear and compelling vision for the resulting customer experience in-store, online and across marketing channels including clear, trackable customer objectives that will enable success of activity to be evaluated.
Implement clear marketing briefs and direction on channel mix to marketing teams, creating a mix which is effective in achieving the relevant objectives and takes into account channel requirement.
Influence and motivate both team members and matrix teams to support delivery of the Marketing Campaign. You will understand and navigate the priorities and challenges faced by retail and commercial business units.
Work with the Senior Campaign Manager to ensure the consistent implementation of activity across marketing, and work with implementation teams to enable effective delivery across other functions. Escalate risks and take decisive action to quickly resolve decision blockages.
Essential skills you’ll need:
Experience managing large-scale 360 campaigns, across paid media and owned channels. Should be familiar working with creative/media agency partners and in-house teams to deliver these.
Evidence of developing creative ideas, working with content leads to produce bespoke campaign assets, including stills and motion shoots.
In depth understanding of omni channel marketing.
Commercial awareness with accurate forecasting and budgeting, overseeing significant marketing investments.
Evidence of customer orientation, effective stakeholder management and planning and prioritisation.
Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources.
Desirable skills:
Marketing/Business degree or equivalent.
Experience managing supplier relationships, working with third party providers and delivering co-branded campaigns or brand partnerships.
Benefits of the Partnership and the role:
You will enjoy 25% discount at John Lewis and 20% in Waitrose
The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay)
Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits
Next Steps:
The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").
Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.
You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
Thanks for your patience in the meantime and for showing an interest in joining JLP.
We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early
You can view a copy of the full job outline here (internal only)
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