marketing Loanhead, Scotland
Job description
Walker Slater is currently looking for a skilled and imaginative Marketing Manager with a background in marketing to join our team. As a highly successful luxury fashion brand with a proud Scottish heritage and 25 years of excellence, we specialize in Tweed, offering impeccable style and exquisite tailoring. With six stores across the UK, we are now seeking to elevate our brand presence nationwide and beyond.
As our Marketing Manager, you will have the exciting opportunity to shape a captivating social media presence, engaging audiences on prominent platforms like YouTube and Instagram. Building upon our established reputation, you will devise innovative strategies to drive traffic to our retail stores and rapidly evolving e-commerce platform.
Responsibilities:
Execute multi-channel content creation strategies to engage our target audience and enhance brand awareness.
Coordinate the annual channel marketing plan to support brand growth.
Manage the production of marketing materials, including brochures, advertisements, and website content.
Develop and implement social media content plans that align with our brand identity and marketing objectives.
Oversee social media platforms, ensuring consistent delivery of high-quality content.
Demonstrate proficiency in video editing and photo editing to produce visually appealing and professional content.
Utilize excellent copywriting skills to craft engaging and persuasive social media posts, blog articles, press releases, website content, and email marketing campaigns.
Manage email marketing campaigns.
Update website content, promotional images, blog posts, gift guides and content articles.
Organize photoshoot locations, coordinate with models for photoshoots.
Coordinate marketing materials for external agencies.
Stay up-to-date with industry trends, emerging technologies with a focus on AI marketing tools, and best practices in marketing.
Requirements:
Proven experience as a Marketing Manager or similar role.
Extensive knowledge of social media platforms, fashion, and content creation trends.
Ability to create visually appealing and engaging content through video and photo editing.
Strong copywriting skills for social media, blogs, and email marketing campaigns.
Our ideal candidate:
Passionate about the fashion industry.
Self-motivated, detail-oriented, and highly organized.
Excellent communication and interpersonal skills.
Ability to work effectively independently.
Previous experience in the fashion industry is a bonus, as it provides a better understanding of our target market and enables tailored content creation.
Experience:
Marketing: 3 years (required)
Work Location: Bilston, Edinburgh
Job Type: Full-time
Salary: £00,000.00-£00,000.00 per year
Benefits:
Employee discount
On-site parking
Schedule:
8-hour day, Monday to Friday
Education:
Certificate of Higher Education (preferred)
To apply, please submit your CV and cover letter, highlighting your relevant experience and qualifications.
Job Type: Full-time
Salary: £32,000.00-£38,000.00 per year
Benefits:
- Employee discount
- Store discount
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Loanhead: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 3 years (required)
Work Location: In person
Expected start date: 31/07/2023
