Job description
Responsibilities:
Be the relationship lead for the dedicated AMER Strategic EA, Global Accounts, and Enterprise Development
Representative teams supported
Be the relationship lead for AMER West and Central EA, Global Accounts and EDR leadership
Develop an omni-channel campaign strategy that effectively drives marketing influenced pipeline goals for target accounts in AMER West and Central regions, leveraging account and contact-level insights to inform
decision-making
Be the strategy lead on providing insights and recommended plays for EDRs and EAs
Consistently and effectively communicate insights, blockers, and successes.
Develop media plans and own program budget
Strong partner to PMMs to communicate feedback on content, offers, and programs
Collaborate with Marketing Operations and Sales Operations to identify any tracking or operational difficulties that may arise, to enhance the proficiency of ABM campaigns and tools
Give feedback and guidance to EDRs and help recommend specific messaging
Required Skills:
A passion for understanding customers, their blockers, and challenges
Enjoy using data to create strategy and relies on data and performance metrics to make campaign optimizations
Strong track record developing and measuring integrated marketing campaigns and outbound programs in partnership with sales
Experience working with Salesforce, Marketo, ABM stack including Demandbase, Outreach, Drift, ZoomInfo, TechTarget Priority Engine, Reachdesk, Folloze, Uberflip, 6sense, etc.
Surround team and key projects: Customer lifecycle team- account based marketing. (Team of about 12 people)
Partnering with strategic sales team building campaign strategies, working with campaign managers on execution of strategy.
Job Types: Full-time, Contract, Temporary
Salary: $60.00 - $67.00 per hour
Schedule:
- 8 hour shift
Experience:
- Account based marketing: 4 years (Required)
- Salesforce, Marketo, and Demand base/ 6sense: 1 year (Required)
- Enterprise Level: 1 year (Required)
- Sales: 1 year (Required)
Work Location: Remote
Speak with the employer
+91 9084558396