Marketing Manager

Marketing Manager

Remote

Sapiens International Corporation (NASDAQ and TASE: SPNS) empowers the financial sector, with a focus on insurance, to transform and become digital, innovative, and agile. Backed by 40 years of industry expertise, Sapiens offers a complete insurance platform, with pre-integrated, low-code solutions and a cloud-first approach that accelerates customers’ digital transformation. Serving more than 600 customers in 30 countries, Sapiens offers insurers across Property & Casualty, Workers’ Compensation and Life markets the most comprehensive set of solutions, from core to complementary, including Reinsurance, Financial & Compliance, Data & Analytics, Digital, and Decision Management. Sapiens’ team of more than 5,000 employees operates through our offices in North America, the UK, EMEA and Asia Pacific.

Overview:

Sapiens is looking for a marketing manager to develop and execute a strategic marketing plan and to spearhead the marketing activities for the company in North America. This role will support the growth and profitability of key regional market segments in line with the business objectives. This person will be responsible for the messaging and positioning for a set of products and services. This individual will be responsible for the design, implementation, and execution of marketing campaigns for a specific product portfolio and market segment. This individual will work closely with marketing team and the sales team to promote lead generation and create cross-sell/sell opportunities.

The position requires a deep understanding of marketing, of the U.S. financial services market, preferably of the Life, Data, and Digital insurance markets. This individual is expected to serve as a focal point for all marketing activities at a regional level & develop robust knowledge of all product lines/services.

Key Responsibilities:

• Use market insights to understand buying personas, create value-added messaging, enable sales, and develop go-to-market strategies to sell product offerings
• Execute successful integrated marketing campaigns across all channels with tight linkages to sales. Work together with sales, product leads, and corporate teams to develop, plan, and campaigns.
• Develop a content, thought leadership, and media strategy to support the marketing efforts planned. Lead all aspects of content creation, development, and delivery to drive increased market awareness and lead generation.
• Assist with the planning and execution of industry tradeshows, executive conferences, and customer events.
• Enable sales and customer success teams with promotional marketing assets and presentations to advance sales cycle
• Monitor efficiency and effectiveness of marketing activity and adjust marketing plans accordingly.
• Monitor industry trends and competitor activities.

Requirements:

• At least 7 years of experience in similar roles with leading high-tech companies; must-have background in the Insurance/Financial Services sector and B2B experience.
• Strong interpersonal skills in leading and interworking with remote teams.
• Excellent presentation development and PowerPoint skills
• Proven track record in creating and implementing successful strategies to generate market demand.
• Very strong communication skills, both written and verbal.
• Self-motivated, pro-active and enthusiastic, while also maintaining a very "hands-on" approach.
• Experience with CRM and marketing automation platforms. Understanding HubSpot and Salesforce.com a plus.
• Bachelor's degree in Marketing, Business, or a related field.

Sapiens is an E-Verified & Equal Opportunity/Affirmative Action Employer, M/F/D/V.